Drawn to the United States by the idea that hard work could translate into something lasting, Johnny Madriz built his career in real estate with a clear objective of creating opportunities for himself and others through tangible assets. A decade later, that vision still shapes how he approaches every client relationship across South Florida’s competitive luxury markets.
Madriz worked in electrical engineering before real estate, an experience that continues to influence his analytical approach. Now a real estate advisor with SERHANT who leads the Madriz Collective alongside his brother, he creates a structured, team-oriented experience. His understanding of South Florida markets comes from years of intentional immersion — spending time in the neighborhoods, building relationships and studying how lifestyle and value intersect.
Clients often describe Madriz’s style as calm, honest and highly strategic. “We make it a priority to remove pressure and stress from the process, allowing [our clients] to make clear, well-informed decisions without being driven by hype or emotions,” he says. That mindset, paired with a strong referral-based business, has helped him earn recognition as ranking among the top 1.5% of agents nationwide by RealTrends Verified in 2024 and 2025, along with being named one of Southeast Florida’s top agents by Grit Daily.
“With an international background, we bring a broader understanding and a nuanced approach to every situation,” says Madriz, who has developed a strong understanding of the international buyer’s mindset and the unique challenges many clients face when investing from abroad. He credits his alignment with the SERHANT brand for strong exposure and marketing capabilities, including a feature on the show “Owning Manhattan.”
In his spare time, Madriz prioritizes time with family and gives back through youth sports in his community. He also is an avid watch collector and a devoted sports fan.
