The Related Group taps Douglas Elliman for sales and marketing of Pompano Beach project alongside Related Realty

by Kerrie Kennedy

The Related Group taps Douglas Elliman for sales and marketing of Pompano Beach project alongside Related Realty

South Florida developer The Related Group has formed a  partnership with Douglas Elliman to market their new condominium Solemar in collaboration with Related Realty.

The two companies – led by real estate titans Howard M. Lorber and Jorge Perez –have united to create a program to target domestic buyers migrating to South Florida, spurred by the pandemic and consumer desire for lifestyle changes. Since March, Florida has been the primary beneficiary of a migration of buyers from New York, New Jersey, Connecticut, Boston and Illinois.

The oceanfront development is located in Pompano Beach, currently in the midst of a rebirth, with numerous projects underway, public enhancement and a growing dining and recreation destination.

“On its own, Solemar easily stands as one of South Florida’s most elevated condominiums, but add in its gorgeous, untapped location and the historic interest from domestic buyers and you have a product unlike anything else in the country,” said The Related Group CEO Jorge M. Pérez in a press release. “We look forward to working alongside our new partners at Douglas Elliman to showcase the unique living experience offered at Solemar – one combining a wellness-forward philosophy with on-the-sand lifestyle.”

Amenities at Solemar include a state-of-the-art fitness center overlooking a tropical poolside sanctuary, spa treatment rooms, hammock lounges, firepits, barbeque grills, a poolside café and sunrise/sunset terraces—all set within 250 linear feet of beachfront.

Inside, private elevators deliver homeowners directly to their residences, which feature kitchens with Italian cabinetry and integrated espresso/cappuccino systems, floor-to-ceiling windows with views of the Atlantic Ocean and the Intracoastal Waterway and oversized terraces with glass railings.

 “Solemar, the first project Douglas Elliman and Related have exclusively partnered, with its oceanfront views, stunning interiors and compelling amenities package, will stand as one of the most important and sought-after new developments in the South Florida market,” added Douglas Elliman Realty Executive Chairman Howard M. Lorber in the press release.

After launching the tower last month, nearly 15% of its inventory went under contract via a digital sales effort.

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