You just received an introductory email from a prospective new client, referred to you by a friend whom you just helped buy a first home. Actually, it could also be either an intro text message or an invite to

A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of

What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

What is it? Five Street aggregates, distributes and immediately gratifies online leads from all major syndication platforms and other generation services. By incorporating automated follow up, customized routing options to others on your team, (or referral sources), and basic

In an office environment where everyone is using technology, there are definitely some rules of the road you should be following. We risk summoning Captain Obvious with this statement, but it’s worth making nonetheless: technology is pretty much ubiquitous

What is it?  Contactually (www.contactually.com) is one of the most useful platforms for prospecting and follow up, combining CRM, email and reminders into a super sexy and integrated tool.  Where it won’t replace your current email or client relationship

Twitter is an integral part of Miami’s real estate market, but how can you harness it for your business? Alyssa Mattero shares three essential steps. A basic search on Twitter reveals that the Miami real estate industry has a

Social media is hugely important for success in today’s real estate climate, but which sites should you use? Morris Massre explains. Your Klout score is indicative of your influence on social media. It determines your score based on your

The Internet is vast and the options for homebuyers are plenty, but certain sites command greater attention from buyers – regardless of age. We all know that 90 percent of homebuyers consult the Internet as some point in their

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

Tech Editor Rating – 4.25 stars (out of 5) How it works: There are different tiers to the Better Voicemail product, (even one specifically designed for real estate lead conversion). I demoed the, “Lead Routing for Realtors” version ($40/mo.)

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally