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Technology

3 Must-Have Features for Agent Websites

Web design can be a complicated beast, but all real estate agents should cut through the fat and ensure that these three features are on their sites. Web design, next to fascism and peas, is one of those eternally

3 Reasons You Should Be Using Google Analytics

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

3 Things to Never Try on Twitter

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

Just the Basics – Know What Apps to Use and When

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

Cloud Storage 101: What All Agents Need to Know About ‘The Cloud’

Unless you’ve been hiding in some remote rainforest for the last few years, you’ve probably heard of “The Cloud.” You might not know what that really means, so here’s a quick rundown. “The Cloud” refers to any online service

5 Laws You Don’t Want To Break When Using Twitter

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

What Were the Top 10 Real Estate Sites in January?

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

What’s the Value in Real Estate Photography? How About 3.9 Percent?

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

The Secret to a Happy Relationship – Home Shopping Alone!

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

Redfin Digs Deeper With ‘Offer Insights’

By Peter Ricci Redfin took its latest stab at the hyperlocal landscape late last week with the unveiling of “Offer Insights,” a new feature on its website that highlights the observations and experiences of Redfin agents on specific real

Zillow Unveils New ‘Zillow Digs’ Home Improvement Platform

By Peter Ricci Zillow has taken a major step away from its core business model with the new “Zillow Digs,” a platform that, as AGBeat put it, is like a lovechild between Pinterest, Houzz and Tumblr, but with a

3 Reasons that Facebook’s Graph Search Rocks for Realtors

By Peter Ricci Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

iOS or Android? Which Reigns Supreme?

By Peter Ricci Android, or iOS? Along with Bears or Packers, Duke or North Carolina, or Yankees or Red Sox, the Android v iOS rivalry is shaping up to be one of the more contentious in the modern era.

How Old are Internet Home Shoppers?

By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that

Taming Cable Chaos – Lessons in Organization

By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

‘Research to Action Lag’ with New Home Shoppers

By Peter Ricci The Internet has produced an interesting evolution in modern shopping behaviors. Because shopping on the Web is so exceedingly easy, it’s become quite common for consumers to find something they want to buy, and then sleep

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