By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that

By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

By Peter Ricci The Internet has produced an interesting evolution in modern shopping behaviors. Because shopping on the Web is so exceedingly easy, it’s become quite common for consumers to find something they want to buy, and then sleep

By Peter Ricci The Internet is a broad, multifaceted medium, one with many uses; however, its most impressive feature, arguably, is that of Internet video, and the way that Web users can stream video free-of-charge to millions upon millions

By Peter Ricci The first two parts to our continuing series on “Google Real Estate” dealt with Internet search behaviors from consumers, and all the data we cited in those articles dealt with an increasingly antiquated assumption – that

By Peter Ricci We’ll start the second part of our “Google real estate” series with an uncontroversial claim – the Internet and real estate are highly intertwined entities. Nine out of 10 home searches today start on the Web,

By Peter Ricci Last week, we reported on a rather startling statistic – that real estate-related searches on Google had increased by 253 percent from 2008 to the present

By Peter Ricci Things have been looking up for the housing market heading into 2013, and we’re not just saying that because shadow inventory is falling, home sales at their highest mark in years and consumer confidence in the

By Peter Ricci Real estate-related searches on Google have catapulted 253 percent since 2008, according to a joint study by Google and the National Association of Realtors (NAR). In addition, the report, titled The Digital House Hunt: Consumer and Market

By Peter Ricci In our second story in our series on YouTube marketing, we looked at how real estate agents could harness the fabulously popular medium and successfully tailor it to their real estate business, highlighting the core requirements

By Peter Ricci We all dream about appearing prominently in Google searches, about being present on that first page and generating thousands upon thousands of clicks for our site; the sad reality is, that’s probably never going to happen.

By Peter Ricci As we highlighted in our first story on YouTube marketing, both YouTube and Internet video offer huge potential for real estate agents and the marketing of their businesses. Internet video traffic is estimated to make up

By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that

By Peter Ricci The popular photo app Instagram has backtracked on Tuesday’s announcement of new policies that granted it carte blanche to sell users’ photographs without providing the user notification or payment for the use. The new policy sparked understandable

By Peter Ricci The goal for any real estate agent is to find a fresh, exciting marketing platform that can render their properties and business in a new, enticing manner to potential clients, and Internet video, YouTube specifically, is

By Peter Ricci NAR’s 2012 Profile of Home Buyers and Sellers taught us many things, but perhaps the most notable was the continuing domination of the Internet in the home searching process. Ninety percent of homebuyers, we found, now use