Brian Balduf, CEO and Co-Founder
Sarah Anderson, Vice President, Marketing
Kevin McGuire, EVP, Vice President, Sales
VHT Studios, Inc.
VHT Studios, Inc. provides world-class visual marketing for the real estate industry, employing state-of-the-art technology to bring properties to life and introduce their standout features to potential buyers all over the world. VHT serves over 75,000 industry professionals through its photography, video property tours, 3D, virtual staging, visual marketing tools and high-end multimedia presentations, as well as expansive image display and media automation services. The company’s products have garnered multiple Telly Awards, which honor the very best in film and video, online video content and television commercials and programs.
CEO and Co-Founder Brian Balduf launched VHT in 1998, leveraging his extensive experience in technology and marketing “to do something important.” His personal homebuying experience helped him understand the challenges agents face. As Balduf explains, “Realtors know that photography is critical to their business, but they also recognize that it’s not one of their core competencies. We’re the professionals who can take this aspect of their business from start to finish, creating the visual assets that will yield the best return on investment.” Those assets include several pioneering marketing technologies – VHT was one of the first companies to shoot interior photographs for brokerage listings, create full motion walk-through video tours, develop video-on-demand tours for cable television and showcase video home tours on YouTube. “We’re the most trusted and respected name for real estate photography. The images we create are striking and engaging, which is why our client satisfaction ratings are outstanding.”
Sarah Anderson shares Balduf’s perspective. “VHT knows how important it is to sell the ‘sizzle’ and benefits of a home, and our outstanding, eye-catching photography makes it easier for Realtors to move people’s emotions and sell their listings quickly and at the greatest price possible.” As vice president, marketing, she brings several decades of experience to the company, including her background in promoting millions of gate and garage door openers to home and property owners worldwide. “I decided it was time to market all of the rooms of the house, and not just the main entry point!” she laughs.
“We’re committed to ‘wowing’ our clients in every aspect of their collaboration with VHT,” Anderson says. “We make certain that our products are relevant to Realtors’ needs so that we can make a difference when it comes to helping them increase their visibility and sell more homes.”
In his role as EVP, vice president of sales, Kevin McGuire draws on 25 years of experience to ensure that VHT Studios consistently provides excellent service to agents. Given his father’s work in commercial real estate and his mother’s position in residential real estate, it seems that he was destined to a role that supports the industry. “VHT offered the perfect win-win-win: a connection to real estate, a focus on sales to support the sector and the delivery of best-in-class service that outpaces the competition.”
McGuire appreciates that VHT not only makes a difference in Realtors’ success, but also touches the lives of agents’ clients. “These real estate transactions are typically the largest investment an individual will make in their lifetime, so it’s more than a transaction between VHT and our clients; it’s a huge moment in the lives of buyers and sellers.”
