Madelin Mordarski has joined The Keyes Company as its new chief marketing officer, the company announced this week.

Mordarski will oversee the firm’s marketing operations and work with executive leaders on growth strategies.

Prior to joining Keyes, Mordarski spent seven years in multiple marketing and operations roles at COMPASS, most recently as senior manager, business operations. 

“Madeline’s vast experience executing large-scale marketing initiatives and strategy to drive growth was incredibly attractive to our executive leadership team,” Keyes President Christina Pappas said in a news release. “We have aggressive goals for the next decade when it comes to expanding our agent roster and market share throughout Florida. Our new exclusive partnership with Forbes Global Properties, coupled with Madeline’s expertise and leadership, will be critical in achieving those milestones.”

Mordarski previously founded a boutique consulting agency that specialized in branding, public relations, partnerships and digital media in the health, wellness and fitness industry.

“Keyes has been an industry leader for nearly a century, placing the needs of its agents first and helping them thrive through support and innovative programming,” Mordarski said. “The firm has navigated multiple real estate cycles and continued to grow even as the broader real estate market and economy contracted, a true testament to their excellence. I am honored to have the opportunity to help tell the story of who we are, the unmatched service we provide agents and our path to the next 100 years of Keyes.”

Mordarski earned her BA in Strategic Communication from Ohio State University and her MBA from Regent’s University in London.