Alexandra Peters Global Real Estate Advisor

ONE Sotheby's International Realty

What was your most interesting job before going into real estate?

I worked in business development and PR for fashion, fine arts and hospitality. I eventually went on to own a gallery that specialized in selling rare art-case grand pianos. Our clientele were interior designers and often celebrities.

Where did you grow up?

My father was a diplomat from Germany so I grew up moving around quite a bit. I learned quickly how to understand and adapt to new cultures, new people, new environments and to respect different opinions. Ultimately, I stayed in the U.S. to study in New York City and then moved to Miami in 2001.

Growing up, what did you want to be?

In high school I became intrigued with the power of the media so I wanted to be a foreign correspondent and journalist. I worked for Reuters and CBS News in New York when I was studying but soon switched to marketing with emphasis on public relations, which is an incredible asset to my current profession. I treat every listing and client like a new PR account and try to use a very personalized, customer-specific approach and strategy when marketing a property.

What do you do to relax when you’re stressed?

Other than a good glass of wine, I am a firm believer in the power of transcendental meditation. Time spent with friends and family over a good dinner or out on the water is also the ultimate stress relief to me.

If you could meet any well-known figure (living or not), who would it be and why?

I have been fortunate to meet quite a few well-known individuals and have realized we are all just human. That being said, I am most impressed by individuals who have managed to stay humble and down to earth despite their success. Oprah Winfrey and Barbara Walters would be two women I would love to have lunch with.

Where is South Florida’s best-kept secret?

If you would have asked me this a few years ago, I would have said South Florida itself is the best kept secret, however, now it is finally getting the recognition it deserves. That being said, I make it a point to introduce my buyers to neighborhoods that still have great growth potential such as Bay Harbor Islands, Edgewater and Buena Vista to name a few.

What do you love most about the industry?

It is ever-changing. No transaction is ever the same, and you just keep learning. It is amazing how this job keeps you on your toes. Every client you meet comes with new stories, experiences, demands, expectations so it never gets boring.

What is the most difficult aspect of your job?

The misconception by many that our job is easy and glamorous. It can be, but most of the time it is extremely demanding, all-encompassing and very time-consuming. Most people think about buying or selling their real estate in the evenings after work or on weekends, so that is when agents work most.

What’s your best advice for generating new leads?

Stay in touch with your A clients. Your primary sphere of people. Stay curious and interested in people. Never miss an opportunity to strike up a conversation or help out.

What are you binge-watching/reading/listening to lately?

I start my morning reading The Wall Street Journal, New York Times, Miami Herald and The Real Deal. I just started a Netflix show called “Marcella” which is quite the thriller. Before that my husband and I were hooked on ”Killing Eve.”

What’s your favorite meal in South Florida?

Having had the opportunity to sell the home of the great chef Michael Schwartz and his wife, Tamara, I have to say Michael’s Genuine and Amara are definitely at the top of my list. Leku is also amazing with the Rubell Museum as its backdrop – it serves some of the best Spanish cuisine in Miami.

Architecturally speaking, what is your favorite building in South Florida?

Miami has attracted so many great architects including Renzo Piano’s Eighty Seven Park and Zaha Hadid’s One Thousand Museum. One of my favorite buildings is Frank Gehry’s New World Symphony in Miami Beach. Being a classical music aficionado, it is the perfect blend of architecture and acoustic magnificence.

What’s the weirdest thing that’s ever happened to you on the job?

Walking in on a couple in the shower at a high-end listing in Bal Harbour.

What’s one thing people might be surprised to learn about you?

I am fluent in German. I am also fluent in mirror writing; it just comes naturally. I am a classical music buff and have a pretty substantial knowledge of pianos.

What’s your favorite vacation spot and why?

Driving down from Munich through the mountains and ending up in Northern Italy. For a quick 2-3 day get-away: Islamorada, Florida. It’s only a 1.5-hour drive from Miami, and then you are in the Keys.

In 10 words or less, what is your advice for someone new to the industry?

Don’t get lazy when you make a big sale.

Who are your favorite people to follow on social media?

Great chefs like Jose Andres and my 21-year-old daughter who just started in real estate about one year ago specializing in Web3 and crypto. Instagram @appreciatingassets.

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