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Agent Snapshot: Ben Hoffman, Associate, Fortune, Edgewater

aaeaaqaaaaaaaajhaaaajgi0nzzmotjmlwu2zdctndcymy1izwm0lwjiywzjmdjjn2iyywWhat was your first job in the realty industry? After going to art school in L.A., I completely switched gears and started working with my dad. His business involved a lot of scouting for commercial properties, which I really enjoyed. That’s when I decided to get my real estate license.

Where did you grow up? I was born in Minnesota, but have lived in Chicago and California.

What is your favorite free-time activity? I love to go wakeboarding in Key Biscayne.

What do you do to relax when you’re stressed? I run around Brickell Key. The combination of exercise and beautiful scenery always does the trick.

Growing up, what did you want to be? An extreme sports photographer, so I could travel the world

Where is your favorite place to hang out? Ideally, a wakeboard boat. Alternatively, the beach at Bal Harbour, or sitting at Greenstreet. 

What do you love most about the industry? I love the real estate market in Miami due to the amazing opportunities to be part of creating new areas of this city. Miami is growing at such a rapid rate, and the real estate professionals right now have a huge role in what the city will be like in 10 years.

How do you distinguish yourself from the crowd of agents? By completely immersing myself in whatever area I am concentrating on. Off-market deals are my specialty. I love the challenge of finding the perfect deal for my clients.

What has been your greatest accomplishment? Assembling a $13 million deal in Edgewater and selling it to a big Miami developer. It was my first commercial real estate deal and I worked it from beginning to end on my own initiative.

What kind of car do you drive? A 2008 Escalade

Smartphone or paper? Smartphone

What is your favorite city after Miami? Malibu

In 10 words or less, what is your advice for someone new to the industry? Do mail outs, talk to people, cold call. It’s the same advice everyone gives, but if you’re brave enough to do it, and do it well, it works.

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