Agent Snapshot: Ronald London, Senior Commercial Agent, Coldwell Banker Commercial, Boca Raton


Ron London is a senior commercial agent with Coldwell Banker Commercial working in Boca Raton.

What was your first job in the realty industry? Single family home builder.

What do you do to relax when you’re stressed? Play golf.

Where did you grow up? New York.

Growing up, what did you want to be? A Millionaire.

If you could have lunch with a well-known figure (living or not), who would it be and why? Donald Trump. I like his no nonsense approach to business, and he is not afraid to speak his mind. I share the same qualities and passions as him.

Where is your favorite place to hang out? My family room with my wife and dog.

What do you love most about the industry? It is a people business with a side order of opportunities to make a lot of money in a commodity that out performs any investment with a high degree of safety.

How do you distinguish yourself from the crowd of agents? I am a forward thinker that likes to create opportunities for investors that are not run of the mill listed properties.

What is the most difficult aspect of your job? Trust in who I am dealing with and the outside factors that come into play, such as stormiest and bankers.

Where do you go to network and meet new clients? I don’t network. My business has been built on referrals, and I like that.

What has been your greatest accomplishment? Selling the largest office building in Aventura ($73 million) when the occupancy was low and Brickell Avenue was very hot (2007).

What was the last good movie you saw or book you read? The Art of Selling.

What is your favorite restaurant? New York Prime.

Architecturally speaking, what is your favorite building in Miami? American AIRLINES arena.

What kind of car do you drive? Mercedes CL 550.

Smartphone or paper? Smartphone.

What is your favorite city after Miami? Los Angeles.

In 10 words or less, what is your advice for someone new to the industry? Work hard and listen more than talk.

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