Agent Snapshot: Carlos Garcia, Broker/Vice President, The Keyes Company, Miami


Carlos Garcia is a broker/vice president with The Keyes Company in Miami.

What was your first job in the realty industry?
A sales associate selling residential real estate.

Where did you grow up?

What is your favorite free-time activity?
Scuba diving.

What do you do to relax when you’re stressed?
Exercise, watch movies and drink a glass of wine.

Growing up, what did you want to be?
A zoologist.

If you could have lunch with a well-known figure (living or not), who would it be?
Whitney Houston, my favorite singer of all time.

Where is your favorite place to hang out?
The beach.

What do you love most about the industry?
Receiving referrals from past clients, which demonstrates that I did a good job, they were happy with the level of service and expertise and take the initiative to recommend their friends, colleagues and family to me as their preferred agent. I like making deals and negotiating.

How do you distinguish yourself from the crowd of agents?
I have good communication skills and totally concentrate on my clients needs, and find a solution for them that makes sense. I have taken the time to train myself to the highest level and today, with over 1,000 homes sold, I can say I have encountered every type of situation and have worked through a solution. To be respected as a good agent requires many skills and a well-educated agent has added value to the seller and/or buyer.

What is the most difficult aspect of your job?
Maintaining a balance between personal time and business time. In this career of real estate the consumer on both sides has high expectations, and is very demanding and expects the agent to be available 24/7. Learning how to
manage yout time is crucial for success.

Where do you go to network and meet new clients?
One type of client is other agents, and I belong to an elite group of agents called The master Brokers Forum, which is composed of the top 250 agents in Miami-Dade County, and we network frequently. We have educational forums for our members with important topics that afeect our daily business, and the more informed I am the better I am suited to guide my clients along. I also network within my company, which has 25-plus branches and more than 1800 associates. I also farm 10,000-plus properties that I have developed throughout my tenure as a real estate professional of 18 years.

What has been your greatest accomplishment?
Building my business from the ground up and establishing good relationships with my clients, which keep me busy all year long.

What was the last good movie you saw or book you read?
I don’t have time to read books, but I like magazines, business papers and online
journals, and I like movies which take me to another world without real estate. The last movie I saw and I liked was Wrath of the Titans.

What is your favorite restaurant?
Graziano’s Argentinian Restaurant.

What is your favorite building in Miami?
The Freedom Tower from early 1900s, located in downtown Miami, has so much history and the architecture is amazing.

What kind of car do you drive?
Jaguar XJ.

Smartphone, or paper?
iPhone 4S.

What is your favorite city after Miami?
Coral Gables.

What is your advice for someone new to the industry?
This is a business, and you will need reserves for six months, discipline in your daily routine, absorb training from your broker and find a mentor in your office to provide guidance when you are stuck, and most of all, be a good listener and keep focus on your business plan with a timeline.

What is your favorite iPhone/Android app?
COZI, which syncronizes with Outlook and has all appointments for yourself and your assistants, so everyone knows what is each other’s schedule – all thanks to a client last year that showed it to me during a closing; I love it and it’s free.

Who are your favorite people to follow on Twitter?
I do have Facebook, but have not gone into Twitter; I have no time to tweet. Maybe this is something that I need to fit into my schedule…

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  • Jackie says:

    Just joined the Keyes Company and happy to see it represented on the Front Page with Your Article. Been in RE for 12 years and very happy to now be a part of the Keyes Family.

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