Agent Snapshot: Jim Larson, Realtor, Keller Williams Realty Premier Properties, Islamorada/Upper Florida Keys


Jim Larson is a Realtor with Keller Williams Realty Premier Properties in Islamorada and the Upper Florida Keys.

What was your first job in the realty industry?
 Real estate salesman.

Where did you grow up?
Bay City, Michigan.

What is your favorite free-time activity?
Fly fishing.

What do you do to relax when you’re stressed?

Growing up, what did you want to be?
A successful salesman.

If you could have lunch with a well-known figure (living or not), who would it be?
Ted Williams. He was a superior baseball player, fighter pilot in two wars and loved sportfishing with the flyrod. There is a street named after him in Islamorada.

Where is your favorite place to hang out?
My dockside patio in Islamorada.

What do you love most about the industry?
After owning three companies, I love working with the interesting folks who buy and sell second homes in my resort area of Islamorada, the “sport fishing capital of the world.”

How do you distinguish yourself from the crowd of agents?
I pick and choose who I want to work with. I am one of the oldest in the Keys, a charter member CRS (Certified Residential Specialist), a RSPS (Resort and Second Home Property Specialist), and hold a certificate in real estate from the University of Michigan.

What is the most difficult aspect of your job?
Cold-calling and generating leads.

Where do you go to network and meet new clients?
The golf course.

What has been your greatest accomplishment?
Over 100 fly caught tarpon.

What was the last good movie you saw or book you read?
“The Bible.”

What is your favorite restaurant?
Lazy Days.

What is your favorite building in Miami?
The VA Hospital.

What kind of car do you drive?
Chevy Suburban.

Smartphone, or paper?

What is your favorite city after Miami?

What is your advice for someone new to the industry?
Get all the training your company offers, then work six to 10-hour days per week for six weeks straight. Take the next week off and play. Then back at it for six more weeks.

What is your favorite iPhone/Android app?
Visual Voicemail and Zillow.

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