Now that you’ve closed the sale, you have an opportunity to set the tone for an ongoing relationship that can be highly fruitful. Learn how to position yourself as the go-to real estate expert, prompting your closed clients to

Background Marsha Gandy has been with Guaranteed Rate since 2010. In this interview, she discusses her model for success as a mortgage lender in Miami and explains how she can help agents around the area grow their businesses. Marsha

You may already have an extensive online presence to market your real estate business on major social media sites like Facebook and Twitter, but if you’re not promoting your business on Yelp, you may be missing out on a

Great photographs connect buyers with your listing before they’ve ever seen it in person. Top agents know that high-quality photos are at the heart of marketing any home. For VHT Studios, image is everything. They have been producing best-in-class

Debbie Glickman, a broker associate and Certified Negotiation Expert (CNE) for Baird & Warner Highland Park, is proud to be a lifelong North Shore resident. Along with her area expertise, she brings over 20 years of marketing and sales

In today’s modern digital world, simply announcing your open house in the MLS and putting up signs about it isn’t enough. You need to be more proactive in making sure you’re attracting quality attendees to your open house. Start

Simply announcing your open house in the MLS and putting up an “Open House” sign the day of the event won’t magically attract qualified leads. Top-level agents must use sophisticated marketing efforts to make the most of every open

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

According to realtor.com, it’s proven that staging has the potential to increase a listing’s selling price by 20%. The only downfall is traditional staging comes with a significant price tag. A staging consultation alone can cost between $300 to

By Carrie McCormick, @Properties Rodgers and Hammerstein, Batman and Robin, Abbott and Costello. Whether in business, entertainment or life, everyone benefits from having a partner, an ally, someone who shares your beliefs and ambition and has your back, no

Odalys “Ody” Sierra is a non-competing managing broker at Berkshire Hathaway HomeServices Florida Realty, the Coral Gables office. With over 26 years of real estate experience, Ody openly shares her expertise and knowledge with a team of 82 sales

Odalys “Ody” Sierra is a non-competing managing broker at Berkshire Hathaway HomeServices Florida Realty, the Coral Gables office. With over 26 years of real estate experience, Ody openly shares her expertise and knowledge with a team of 82 sales

Accelerate your success this year by adding professional real estate photography to your marketing and sales plan. Here are five up-to-date stats on why it pays to hire a professional real estate photographer. Now that you know the statistics,

Managing seller expectations is part and parcel to being a real estate agent, but that doesn’t mean it’s easy. Communication is key to forging lasting relationships between real estate agents and their clients. Solid communication helps avoid misunderstandings on

Accelerate your success this year by adding professional real estate photography to your marketing and sales plan. Here are five up-to-date stats on why it pays to hire a professional real estate photographer. Now that you know the statistics,