We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

Staying top of mind in real estate requires a regular presence on social media and a little strategy: Know where your audience is and give them the information they want.

You don’t need to be an influencer. However, every working agent should manage some type of social media presence, if only to demonstrate you’re still in business.

Matt Laricy debuted his real estate video podcast Laricy Live on YouTube five years ago. Today, he has 32,000 subscribers.

Three real estate CEOs — Victor Ciardelli, Erik Doersching and Thad Wong — explain what needs to happen in real estate for a robust year.

Downward-trending mortgage rates and a strong job market will bring homebuyers back to the table, according to NAR Chief Economist Lawrence Yun.

A wave of homebuilding is expected to start up in 2024 and run through the end of the decade, according to the NAHB.

In this year’s Truth About Agents survey, we go beyond the statistics with an analysis that contextualizes your responses with prior years’ survey results; the 2021 survey also serves up your comments on topics such as agents’ opinions of their brokerages, what their plans are for the future, how much they expect to earn in the coming year and much more.

Explore the demographic makeup of South Florida’s agents and brokers in our 2021 Truth About Agents survey.

How long have South Florida agents and brokers been at their present company? What percentage of them plan to move to a different brokerage over the next year? We have the answers for you in our 2021 Truth About Agents survey.

Have you attempted to renegotiate your commission split in the last 12 months? See what other South Florida agents had to say in our 2021 Truth About Agents survey.

Are South Florida agents happy with their teams? Has joining a team helped them grow their business? Find out in our 2021 Truth About Agents survey.

What is the typical South Florida homebuyer looking for in a new construction home? We have the answer in our 2021 Truth About Agents survey.

Which areas of training do South Florida agents say they wish they had more of? We asked them in our 2021 Truth About Agents survey.

How much do you spend on marketing? See how it compares with other South Florida agents and brokers in our 2021 Truth About Agents survey.

What kind of agents are managing brokers targeting for recruitment? What’s their biggest challenge in training new agents? The answers are in the 2021 Truth About Agents survey.