Making Moves: Douglas Elliman honors top Florida producers, ONE Sotheby’s hires marketing powerhouse and more

by Kerrie Kennedy

Douglas Elliman honors top Florida agents 

 Douglas Elliman recently honored its top performing agents across the country at “The Ellies,” the brokerage’s annual awards ceremony.

Top performers from Florida, including the markets of Boca Raton, Fort Lauderdale, Miami, Miami Beach, Palm Beach, Bay Harbor Island, Jupiter, Wellington, Delray Beach, Manalapan, St. Petersburg and Coral Gables, were among the honorees at this year’s event.

Douglas Elliman Florida realized a banner year in 2019; the brokerage represented six out of the top 10 residential sales in South Florida for the year and closed over $5.3 billion in total sales, up 12% from last year.

“I am honored to celebrate the tremendous success our agents have accomplished this year, and I’m incredibly proud of their extreme dedication that has earned numerous record-breaking achievements in 2019,” said Douglas Elliman Florida CEO Jay Phillip Parker in a press release. “As we further cement our position as market leader in Florida, I look forward to supporting the growth and 2020 goals each of our agents look to accomplish this year.” 

The Top 10 Florida Teams by gross commission income were:

  • Leavitt McIntosh Team, Palm Beach
  • The Carroll Group, Miami
  • The Bill and Bryan Team, Miami
  • Strickland Group, St. Petersburg
  • The Senada Adzem Team, Boca Raton
  • Carmenate/Duchon, Miami
  • The Randy & Nick Team, Delray Beach
  • RMI Team, Miami/Fort Lauderdale
  • The Cotilla Luxury Team, Boca Raton
  • Rubin + Morr, Miami

 The Top 10 Florida agents by gross commission income were:

  • Oren Alexander, Miami Beach
  • Gary Pohrer, Palm Beach
  • Maria Mendelsohn, Wellington
  • Dina Goldentayer, Miami Beach
  • Samantha Curry, Palm Beach
  • Sonja Stevens, Palm Beach
  • Lisa Wilkinson, Palm Beach
  • Cara McClure, Palm Beach
  • Raul Santidrian, Miami
  • Mariana Niro, Miami

Vince Spadea, based out of Palm Beach, received Florida’s Rookie of the Year Award, while Oren Alexander, based out of Miami Beach, was the recipient of the first-ever National Ellies Award.

Nationwide sales for Douglas Elliman in 2019 totaled $28.7 billion as the company continued its growth into new markets. The firm was responsible for 44,726 sales and rental transactions and was ranked the No. 2 brokerage in the nation by sales volume.

ONE Sotheby’s hires SVP of marketing

Luxury real estate brokerage ONE Sotheby’s International Realty has named Isadora Badi as its senior vice president of marketing.

With nearly 20 years of experience in franchise and global marketing, Badi will lead the brands integrated marketing program to build fresh campaigns and propel brand awareness.

“We are thrilled to welcome Isadora to our growing network of leaders,” said ONE Sotheby’s President Daniel de la Vega in a press release. “Isadora is a powerful force in the marketing industry and has earned a remarkable reputation throughout Sotheby’s International Realty’s global network. We are confident she will continue to raise the bar with results-driven, creative strategies that will contribute to the continued success for the ONE Sotheby’s International Realty brand.” 

Prior to joining ONE Sotheby’s International Realty, Badi was vice president of global marketing for Sotheby’s International Realty, where she pioneered programs that ushered a new direction for the brand, including unique approaches to connect with a younger and broader demographic.

“ONE Sotheby’s International Realty always demonstrates world-class work that extends way beyond real estate,” said Badi. “They are consistently at the forefront of innovation and marketing, and I have always admired their approach. I am thrilled to have the opportunity to work closely with Mayi, Daniel and the rest of the ONE Sotheby’s International Realty team.”

Merrick Manor names Berkshire Hathaway HomeServices EWM Realty exclusive sales rep

 Merrick Manor, the only brand-new, move-in ready condominium offering in Coral Gables, has tapped Berkshire Hathaway HomeServices EWM Realty as its exclusive residential sales and marketing representative.

  “We are thrilled to partner with Berkshire Hathaway HomeServices EWM Realty and look forward to a successful sellout of Merrick Manor’s limited inventory of available residences,” said Merrick Manor developer Henry Torres in a press release. “The firm is uniquely positioned to address the demand from local buyers, as well as accommodating our international inquires.” 

Prices for available Merrick Manor residences, ranging from 574 square feet to more than 3,000 square feet, start from $397,990. The one-to-four-bedroom residences feature Italian cabinetry, Bosch appliances, white quartz countertops and large terraces. Amenities include a club lounge, news café lounge, fitness center and resort-style pool.

“We are seeing widespread local interest spanning multiple generations, from young professionals who work in Coral Gables to families with children and empty nesters,” said Berkshire Hathaway HomeServices CEO Ron Shuffield. “Merrick Manor represents the only opportunity for such buyers to move into brand-new luxury residential product for under $1 million.”

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