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Agent Snapshot: Julianna E. Giordano, Broker/Productivity Coach, International Palms Realty Team, Pembroke Pines

Julianna E. Giordano

Julianna E. Giordano, Broker/Productivity Coach with the International Palms Realty Team.

What was your first job in the realty industry? I was an assistant on the broker’s team for two years before I even thought about becoming licensed.

Where did you grow up? Miami Shores, FL (North Miami)

What do you do to relax when you’re stressed? Stress, what stress…? 😉 I watch funny TV shows, or movies to distract myself.

Growing up, what did you want to be? Until middle school, an archeologist (Indiana Jones). Then I wanted to be a marine biologist, almost studied it in college. But, I fell into the family business (cosmetology) and hit a HUGE stride, so destiny took me that route for nearly 20 years. It was very good to me, until my health began to suffer, so I needed to make a change…and then real estate seemed to knock on my door.

If you could have lunch with a well-known figure (living or not), who would it be and why? Dead: Shakespeare, because he’s my favorite author, and I relate to his perverted humor. Alive: Warren Buffett, because he is my favorite businessman, and I look up to him immensely!

Where is your favorite place to hang out? Home, with my hubby & pets. I’ve spent so much of my life on the road and constantly on the run that I have become a complete homebody. Otherwise, anywhere on the water or in nature (it’s the Aussie in me).

What do you love most about the industry? The fact that it is so multi-faceted, that there is no excuse to get bored doing it. If you are burning out, shift your focus!

How do you distinguish yourself from the crowd of agents? I’d like to think that it’s because I maintain a finger on the pulse of everything that affects our industry as a whole. I am involved at every level – local, state and national – both directly and indirectly, and bring a wealth of knowledge to the table. I also am still a country girl at heart, so I believe in a balance of “high-tech/high-touch” regarding my clients. I spoil them rotten with direct attention and care.

What is the most difficult aspect of your job? Maintaining patience, in every aspect and role, and especially when dealing with other agents who may not be professional, ethical or well-trained. I also have to remain patient with my own agents, who often get frustrated with me when I enforce the laws, rules, regulations, or ethical standards that make their jobs harder.

Where do you go to network and meet new clients? I am very involved in my community – I frequently attend city and county commission meetings and participate in various local organizations. I am half Australian, and I serve as secretary of the “Aussie-Kiwi Club of South Florida.” I also served as PTA president for my kids’ schools over the years. Whether it’s at my church or at a local charity event, I stay involved, and give back as much as possible. I am always a silent supporter, but the ones who receive and cash the checks notice, so they always give my name to others. My business is 98 percent referral. I don’t advertise and I haven’t for many years.

What has been your greatest accomplishment? That’s tough to answer, because I am so grateful for everything that I have accomplished thus far in my life and career, but I have so much more to do…. Currently, I’m still flying high on having been chosen for the Florida REALTORS® Leadership Academy Class of 2016.

What was the last good movie you saw or book you read? I am a movie buff! I love movies! For fun I watched “Batman vs Superman” (I love Superman, always have). I also saw the “ The Big Short” recently (and watched it again with my office for a fun movie night.)
Book: “Start with Why” (it really resonated with me.)

What is your favorite restaurant? The Mai-Kai Polynesian Restaurant in Fort Lauderdale. It is Hawaiian-themed, and growing up we went every year. My hubby and I even got married in the gardens there!

Architecturally speaking, what is your favorite building in Miami? Well, that’s tough because I am in love with all things 1940s (I’m a very old soul), so all of the Art Deco, or classic 1920s-50s design. My favorite building is the Fontainebleau Hotel on Miami Beach. My favorite house would be anything found along Grand Concourse in Miami Shores, built in the ’20s to the ’40s.

What kind of car do you drive? We are a long-standing and devoted Ford family. My soul drives a classic 1965 convertible Mustang, but my body drives an SUV…

Smartphone or paper? Smartphone: Samsung Galaxy Note-Android

What is your favorite city after Miami? Firenze (Florence, Italy) in Europe; Narooma, NSW in Australia

In 10 words or less, what is your advice for someone new to the industry? “You have to LEARN before you EARN!”

What’s your favorite real estate iPhone/Android app? RPR (Realtor’s Property Resource by NAR)

Who are your favorite people to follow on Twitter? I’m not really on Twitter enough to pay attention, but Ryan Reynolds (@VancityReynolds) & Chris Pratt (@prattprattpratt) are hilarious, so I do notice their tweets. In the real estate industry, I love to follow @nobuhata.

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