Century 21 is planning an ad for the Super Bowl that is already generating buzz.
Century 21 is generating substantial buzz through its use of social media, which includes an upcoming Super Bowl advertisement and an extensive online media campaign to endorse the ad.
Covered in the pages of Inc. Magazine, one of the nation’s most prestigious business publications, reporter April Joyner wrote about the Century 21 Super Bowl ad in a piece titled “The Other Big Game.” Highlighting three brands that are using online media to promote their Super Bowl ads, Joyner revealed: “Century 21 wants to reach Gen-X and Gen-Y viewers — the groups most likely to make a big move—and plans to post teasers on Facebook and YouTube before the game.”
Patricia Delinois, President of South Florida-based Century 21 Premier Elite Realty and the 2012 President of the Miami Association of Realtors, said that high profile marketing initiatives like the Super Bowl ad and the online media campaign that accompanies it reinforce her firm’s strong position in the South Florida real estate market.
Delinois adds that “in addition to reaching homebuyers in advance of the Spring selling season, the goal of the spot is to position our agents front and center. And besides, it’s always fun to see yourself on TV.”
The company will be sharing sneak peeks of the commercial on its C21 blog before it airs during the game, and on Facebook and Twitter.