As the manager of a team of loan officers in southeast Florida, Brian Franks says that knowledge is the difference between a stress-free successful closing and a high-stress contract cancellation. “The more I can educate my peers on the mortgage side, the happier everyone is with the results.”
For Franks, real estate is a family affair. “My father, four uncles, all my brothers and a sister were involved in one way or another in a field tied to real estate,” he says. “You could say we have a love for real estate.”
Franks says he’s extremely proud of his net promoter score from his customers, noting that his favorite compliments to receive are about his ability to educate his clients and make the process easy from start to finish. “There are many moving parts when processing a mortgage, so when my team and I receive these accolades we truly take it to heart and take pride in our job.”
Last year, Franks achieved the Guaranteed Rate milestone of Presidents Club, an honor he says he earned by making more purchase closings than the average originator: “While most in the mortgage industry were taking refinances, I stayed focused on the success of my real estate agent friends and business partners,” he says.
Franks likes to spread the wealth by donating a bike to Toys for Tots for every closing, donating over 250 bicycles in the past three years. “What’s happier for a child than getting a bike for the holiday? I plan on continuing this tradition for as long as I originate.”
Guaranteed Rate, Inc. is a private corporation organized under the laws of the state of Delaware. It has no affiliation with the U.S. Department of Housing and Urban Development, the U.S. Department of Veterans Affairs, the U.S. Department of Agriculture or any other government agency.