BY KAIRA STURDIVANT ROUDA You’ve heard it before, but I’m going to tell you again: Real estate is no longer about you, the real estate agent, it’s now about the consumer. It’s time to take a hard look at

TEN CRITICAL AREAS TO MASTER By Voss Graham Becoming an agent superstar is all about the choices you make. There is good and bad news to this statement. First the bad: What got you here today will not necessarily

WHY TODAY IS THE BEST BUYERS’ MARKET EVER By Steve Harney Even though the current real estate market may seem challenging for sellers, it’s a dream come true for buyers. Never before have home inventory levels been so high

BY HOWARD RUDIN When it comes to referrals, most of us think about utilizing past clients, friends and relatives. These, of course, are important referrals to grow your business, but there is a largely untapped source of referral income

By Walter Sanford Hiring a buyer’s assistant or buyer’s agent can be a large and expensive decision, with the duties of a buyer’s assistant varying as greatly as his compensation plans. So is it profitable to hire

By Dirk Zeller Salespeople love a referral. It’s the sincerest form of compliment and a remarkably cost-effective route to new business. Referrals are really pretty simple. A lot of them, you can only acquire through perfect practice of your

At a time when energy costs are taking a bigger bite out of the household budget and consumers are increasingly receptive to energy efficiency and sustainability in their housing, the nation’s home builders must do a better job of

Frank McKinney is building the most expensive spec house in the United States. Will he sell his house for more than the Trump estate? McKinney, sometimes called a modern day Robin Hood due to his philanthropy, claims that he

Newcomer, veteran debate the future role of Realtors Some common labels land on various breeds of real estate companies, such as “discount” or “traditional,” that seem to stick even though they don’t quite fit, said panelists recently during a

By Dirk Zeller Based on your qualifying efforts, determine the likelihood that your prospect will convert into a good client for your business by conducting a “DNA” analysis. This involves measuring the prospect’s level of desire, need to take

By Steve Mayo If Realtor Valeria Lugo’s left hand wants to keep up with her right, it has a pretty tough act to follow. After a year on the job as Lugo’s assistant, Elvia Arquez appears to have a

By Dirk Zeller Being a successful producer in any aspect of life is more than having high production. Production or money or wealth is only one measuring stick. There are many other measures in life: family life, relationships, spouse,

By Dirk Zeller There are strategic ways to being great at prospecting, and I have separated the tactics into seven steps. 1 Find We have to find a quiet place with minimum distractions to do the prospecting. We need