Improving Your Business

Stories, articles and advice aimed at improving your business

Real Estate Love – A Zippy Approach

She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch

What’s the Value in Real Estate Photography? How About 3.9 Percent?

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

The Secret to a Happy Relationship – Home Shopping Alone!

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

4 Ways to Plan Your Way to Top Producer Status

By Stephanie Sims 1. Give yourself a time audit. Spend the next week documenting every single thing you do in your job. Then, prioritize. If you have an assistant, identify the tasks you can delegate to them. For example,

The Top 5 Things Top Producers Have in Common

In this article, we’ll outline five key things that top producing agents do to run a successful real estate sales

How Old are Internet Home Shoppers?

By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that

Taming Cable Chaos – Lessons in Organization

By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

Tugging Heartstrings with ‘Love Letters’ to Home Sellers

By Joe Van Acker It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is

3 Lessons for Reeducating Homebuyers in 2013

By Peter Ricci The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued

A Great Advertising Platform that (Almost) Nobody is Using

By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that

The Ins and Outs of Great Client Testimonials

By Peter Ricci Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that

4 Common Mistakes To Avoid When Managing Your Online Reputation

By Alan Bryan Managing a company’s online reputation isn’t the easiest thing in the world to do. It involves a savvy mix of online relationship building, core online business tools and consistent attention to what’s being said about your

10 Character Qualities to Build Your Best Team Yet

By Stephanie Sims A managing broker or team leader is only as good as his or her team of agents. How can you make sure you’re hiring the cream of the crop? How can you assemble a team of

5 Things Real Estate Offices Need to Know About Health Reform

By Sean O’Connor Real estate offices have so many things to worry about, from managing staff, to keeping pace with new listings, to marketing to attract new customers, and finally, to making a profit in today’s challenging economies. And

3 Things You Can Do to Help Renters Become Homeowners

By Valerie Byrd Unfortunately, in our current economy, many have become jaded about what used to be enthusiastically called “the American Dream.” Until recently, it was just assumed that homeownership was a life goal that all Americans should strive

The Power of Video for Real Estate Agents

By Stephanie Sims “You do not want your video to look like the Blair Witch Project.” Stephen Schweickart, CEO of VScreen, is referring to one of the seemingly minor mistakes some real estate agents make when filming videos of

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