Landscaping is something we often take for granted or overlook when it comes to selling homes, but a new study from Line/Shape/Space finds serious value in good landscaping. Spring officially began this Wednesday, and few images more perfectly complement

As an agent and broker for more than a decade, I met many home inspectors. Too often, I was stuck doing damage control after their walkt-hroughs with potential homebuyers; I was forced to cover the mess a quick-mouthed inspector

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

Real estate is a demanding industry, and to truly succeed, you must be absolutely sure that all the facets of your business are as refined as possible. Let’s start with the obvious – real estate is a difficult, demanding

Millennials represent the new frontier for homeownership, and a new survey from BHG offers some key insights in what kinds of homes they’ll be looking for. Millennials, the current wing of the U.S. population that is roughly composed of

In the wake of the housing crisis, some nasty myths regarding homeownership had been making the rounds, but they’re just that – myths. During the economic downturn, the concept of homeownership endured quite a bit of mudslinging from numerous

In real estate, your business radiates from your brand; how can you ensure, then, that your brand is a trustworthy one for potential clients? In real estate, you’re only as good as your brand. You may be a real

Creativity – whether you’re negotiating, writing listings descriptions or launching marketing campaigns – is invaluable, but how do you sustain it? Real estate is a profession that demands many attributes from its most talented agents, among them multitasking, amicability, and of

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

In part one of this series, I explained what a UBR was. Today, I’ll continue with part two: how to build UBRs and how focusing on them can help your

New construction has sprung back to life, and agents have been a big reason why; but as the market recovers, will homebuilders leave agents behind? First things first: the housing market is in recovery, and evidence of that recovery

What’s in a phrase? Well, according to new research by Trulia, quite a bit! For the first release in its newly-formed Real Estate Lab, a sector of its research wing that will focus on the psychology and strategy of

By now, you’ve probably heard about the latest Internet video craze: the Harlem Shake. This type of video is unlike the video spoofs of Carly Rae Jepsen’s “Call Me, Maybe,” and “Gangnam Style.” This craze follows a simple but

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real