Improving Your Business
Stories, articles and advice aimed at improving your business
The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real
She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch
Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the
Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home
By Stephanie Sims 1. Give yourself a time audit. Spend the next week documenting every single thing you do in your job. Then, prioritize. If you have an assistant, identify the tasks you can delegate to them. For example,
In this article, we’ll outline five key things that top producing agents do to run a successful real estate sales
By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that
By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and
By Joe Van Acker It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is
By Peter Ricci The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued
By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that
By Peter Ricci Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that
By Alan Bryan Managing a company’s online reputation isn’t the easiest thing in the world to do. It involves a savvy mix of online relationship building, core online business tools and consistent attention to what’s being said about your
By Stephanie Sims A managing broker or team leader is only as good as his or her team of agents. How can you make sure you’re hiring the cream of the crop? How can you assemble a team of
By Sean O’Connor Real estate offices have so many things to worry about, from managing staff, to keeping pace with new listings, to marketing to attract new customers, and finally, to making a profit in today’s challenging economies. And
By Valerie Byrd Unfortunately, in our current economy, many have become jaded about what used to be enthusiastically called “the American Dream.” Until recently, it was just assumed that homeownership was a life goal that all Americans should strive