Improving Your Business

Stories, articles and advice aimed at improving your business

The 3 Things First-Time Buyers Want from Agents

What do first-time homebuyers want from real estate agents? First-time homebuyers are a unique breed of consumer. With little in the way of experience in real estate, they offer a fresh batch of challenges and opportunities for real estate agents.

5 Bad Habits that Every Agent Should Avoid

Some bad habits seem endemic in real estate, and you’ll want to do your very best to avoid them. #81888249 / gettyimages.com In real estate, there are bad habits and then there are bad habits, the common shortcomings of real

A 5-Step Guide to Handling Unrealistic Client Expectations

#148360737 / gettyimages.com Beautiful loft apartments in a chic, central location, marble countertops, gleaming wood floors, free parking. There’s nothing wrong with dreaming but sometimes the difference between the ideal living situation clients have in their head and what

3 Ways to Leave a Positive Impression with Clients

All agents strive to leave positive impressions, and we’ve got the three principles to keep in mind to do just that. #184314711 / gettyimages.com First impressions are undoubtedly important in real estate, but it’s the lasting impressions – the

3 Negotiating Techniques To Manage Your Own Assertiveness

Negotiations call for a certain amount of assertiveness to make sure your clients get what they deserve, but how do you when it’s enough? #182793260 / gettyimages.com One of the hallmarks of a quality negotiator, especially in regards to real

The 4 Sobering Things You Should Know About the Changes to FICO

Recent analysis by the CFPB has spurred changes to FICO, but how will those changes impact your real estate business, if at all? #114854649 / gettyimages.com FICO, aka the most prevalent credit-rating system in the U.S. and a key

3 Simple Ways to Show Your Clients the Proper Appreciation

No agent will succeed with unappreciated clients, but showing appreciation is actually much easier than it seems. #456780199 / gettyimages.com Everyone likes appreciation, but it’s a safe statement to make that consumers love appreciation more than any group of

The 5 Most Important Details About Curb Appeal

“Curb Appeal” is a term thrown around often by consumers and agents alike, but an interesting new infographic from SensationalColor.com shows just how valuable the concept can be when selling a home. Click on the graphic below for its

3 Ways that Millennials Will Change Housing

Millennials will be a major force in future housing markets, but they’ll also bring with them considerable changes. #145565779 / gettyimages.com Stop us if you’ve heard this one before – Millennials are the next big source of housing demand,

The 5 Perks of a Newly Built Home

What are some of the perks of pursing a newly built home for your clients? Below, we collect several of the most notable

3 Ways that ‘Big Data’ has Changed Real Estate

Data is the big currency in today’s real estate environment, and it’s brought quite a few changes to how the industry functions. #144635400 / gettyimages.com Big data – the grand democratization of statistics and information that the Internet made

How Mobile is Taking Over Real Estate

Mobile design moved swiftly through real estate websites, and it’s now poised to take over the industry. #184078342 / gettyimages.com Everybody knows that with each passing year, mobile browsing seizes a larger and larger share of the real estate

Why You Should Ignore the Homeownership Rate

Media outlets the industry over are reporting on the Commerce Department latest homeownership report, but is the data reliable? The coverage was quite widespread – earlier this week, the Commerce Department reported that the homeownership rate in the U.S. hit

3 Surefire Ways to Damage Your Brand

In real estate, you’re only as good as your brand; make sure you avoid these damaging habits! #185410990 / gettyimages.com As a real estate agent, your value is in your brand – and no, we don’t mean your brokerage!

3 Implications of Zillow’s $3.5 Billion Acquisition of Trulia

The Zillow/Trulia merger could mean serious alterations to how agents and consumers interact. After a weekend filled with rumor and speculation, news dropped this morning that Zillow will indeed acquire Trulia for a cool $3.5 billion, creating by far the

Will Climate Change Sink Miami’s Real Estate Market?

Climate change is a problem for everyone, but Miami is in a particularly sensitive position; how will that affect its housing market? Miami’s real estate market has undergone a stunning about-face in the last three years. Driven by international

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