Improving Your Business

Stories, articles and advice aimed at improving your business

11% of Real Estate Agents Cannot Write

We’ve all seen listings with lackluster writing and grammar, but how common are those listings across the industry? #461174833 / gettyimages.com Bad grammar. Misspellings. ALL CAPITAL LETTERS. Oh yes, we’re talking bad writing in real estate listings, something we

The 5 Simple Reasons that Millennials are Not Buying Homes

Why on earth are Millennials not buying homes? It turns out there are pretty straightforward reasons behind their absence. #171287367 / gettyimages.com The housing market has, thus far in 2014, been putting up some pretty lukewarm numbers, and the relative

3 Things to Know About the Most Powerful Man in Housing

Mel Watt, the recently installed head of the FHFA, delivered his first major address on housing this week; here were the main takeaways. #171644428 / gettyimages.com Mel Watt, who is the director of the Federal Housing Finance Agency (FHFA),

The 6 Assorted Reasons that People Prefer New or Existing Homes

Some consumers prefer newly built homes, while other prefer existing residences; why is that? #486077819 / gettyimages.com It’s always been a give-in that some consumers will prefer newly built homes while others opt for an existing residence, but an

5 Good Things Happening Right Now in Housing

There’s been quite a bit of negative press swirling around housing lately, but we’ve got some pleasant developments to hang your hat on. #461497687 / gettyimages.com There’s no two ways about it – the last few weeks, at least

Career Successes/Retirement Propel Luxury Housing Market

Realtor.com’s survey of luxury housing continues to yield interesting findings about that most important sector of housing. #479997555 / gettyimages.com The last couple weeks, we’ve been covering realtor.com’s survey of the luxury housing market with glee, with our stories

The 4 Things Currently Ailing the Housing Market

Housing has gotten off to a slow start in 2014, and as we approach the year’s halfway point, a diagnosis is in order. #485205213 / gettyimages.com If the last couple of weeks have made anything clear, it’s that the

3 Ways that Real Estate Agents Moonlight as Therapists

Real estate agents must wear many hats for their job, and “therapist” is certainly one of them. Buying and selling real estate is an inherently emotional business, and for good reason. When buying a home, your clients are making

The 4 Biggest Challenges Facing Luxury Homebuyers Today

What are the most troublesome obstacles faced by luxury homebuyers in today’s housing market? Earlier this week, we reported on a fascinating new study by realtor.com, which looked at what features today’s luxury homebuyers desire the most in a home.

3 Intriguing Details About Today’s Mortgage Environment

The mortgage markets may have undergone a radical change since 2008, but some details may still surprise you. Last week, we reported a rather sobering statistic – according to record keeping by Ellie Mae, the average FICO score for

The Luxury Homebuyer’s 5 Most Desired Features

What do luxury homebuyers desire the most, when shopping for homes? The luxury homebuyer, as any real estate agent knows, is a unique breed of client, and their desires and requests during the homebuying process differ in many notable

Real Estate, Once Again, America’s Favorite Long-Term Investment

As a long-term investment strategy, few consumers were willing to touch real estate during the downturn, but new research suggests that has changed. Back in 2011, few people wanted to touch real estate with a 20-foot pole – what

Why the Suburbs Aren’t Going Anywhere

Reports of suburbia’s death,  it would appear, have been greatly exaggerated. It’s been a common trope in post-bubble news coverage – the United States, after several decades of embracing suburban sprawl, is returning to its urban roots and, once

The 5 Traits of Really Likable Agents

All real estate agents set out to be well-liked by their clients, but what traits, specifically, do likable agents share? Likability is an important quality to have when you’re a real estate agent. Likable agents get along with their

5 Unexpected Details About the Younger Boomer Generation

The housing downturn and economic recession introduced some very intriguing details to Younger Boomers. The Baby Boom generation is arguably the most visible generation in America right now, yet given its diversity, it still manages to surprise us. So, in

Pre-Listing Inspections on the Rise: But Why?

As a Miami real estate agent, you might be noticing a growing trend in the housing market — an increasing number of sellers choosing pre-listing and pre-sale home inspections. Seller inspections (sometimes referred to as pre-listing inspections) are becoming

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