What methods have you found most effective in prospecting?

by admin

Kristine Flook and Janet Crucet
Senior Sales Associates
Metro 1 Properties
A Realtor should implement a daily schedule that must include a minimal of two hours of uninterrupted prospecting per day. This prospecting includes past clients, center of influence, expired listings, for sale by owners, around just listed and just sold, absentee owners, working on old company files and knocking on doors. Prospecting is the only way to sell properties! Real estate is a numbers game. A Realtor should know where there business is coming from so they can repeat that business monthly.

Gustavo Llamas
District Sales manager
The Keyes Company
For Sale By Owners is the segment of the market that is actually telling us directly they are interested in selling their homes. We know that over 90 percent of the FSBOs either end up in a listing agreement with a Realtor, or they withdraw from the market for other reasons. The best way to prospect the FSBOs is face to face contact. Phone calls to SOI are also effective. Go back to your database and begin calling each and every previous customer, ask for referrals, engage in conversation and continue to build rapport. These customers have extended family, friends and co-workers and if they have a positive relationship with you, will actually want to refer you to their friends and family because they know you will deliver.

Janie Coffey
Papillon Real Estate, LLC
We have been blogging on Active Rain, (ActiveRain.com) since the beginning of 2007 and our results have been amazing. Active Rain has magical Google Power and it seems that just about everything we write about lands quickly at the top of Google. More than 30 percent of our current business is a result of Active Rain and our blogs. It is free, but you must be committed to keeping your content fresh and new. We have also made wonderful friends in the real estate community through Active Rain, both locally and nationally.

Fernando A. Chinchilla
AMCL Realtors International
Some prospecting methods I found most effective are becoming an expert in the industry, getting to know lots of people and offering additional services and employment. Going where the buyers are, which at this moment is the international market also brings in more options.

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  • Ashley Dortch says:

    Prospecting every day while having a focus on short, mid, and long term goals, provide clarity on success and next steps in business.

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