Chairman’s Club at EWM International Miami Beach
Top agent Nancy Batchelor is a marketing genius. She knows that it takes more than a glossy brochure to earn the trust of both sophisticated sellers and discerning buyers. Whether staging a waterfront home to showcase its unique features or transporting those who want to view it aboard her Intrepid 35, Batchelor understands the importance of making a positive impression. After all, she counts discriminating celebrities and CEOs among those to whom she sells luxury properties in the Beaches and a wide range of other exclusive neighborhoods. But her true marketing talent is her ability to offer clients the kind of lifestyle and community insights that only someone who really knows this city can.
Having grown up in Oshkosh, Wisconsin where her family owned a real estate company and full-service marina, Batchelor worked as a Macy’s assistant buyer after graduating from the University of Wisconsin-Madison in advertising. She later became one of South Beach’s first Yacht brokers during its renewal in the early 1980s as the founder of Florida Yacht Charter & Sales with offices in Miami, Key West and the Bahamas. Batchelor soon realized that her yacht customers were often searching for a home, too, so she acquired her real estate license and sold properties to them on referral. “For me, boating and real estate have always gone together,” she says. Batchelor is an active member of the Coral Reef Yacht Club, Ocean Reef Club, and knows the waterfront neighborhoods to further help her clients.
Batchelor and her family relocated to Aspen, Colorado in 1999 where she served as an assistant to leading luxury home broker Carole Dopkin. She learned every aspect of the business, from writing sales copy to putting up signs to negotiating leases. Her return to Miami Beach, 15 years ago, reconnected her to EWM International, a Christie’s International- and a Luxury Portfolio-affiliated company. Today, Nancy Batchelor’s Team ranks third within EWM with $108.5 million in sales in 2014, which consists of experienced multi-national licensed sales and marketing experts. Her team also boasts the most transactions within EWM Miami Beach in 2014, further securing Batchelor’s perennial membership in the EWM Chairman’s Club Diamond Level (as among the company’s top 1 percent of producers nationwide) and Master Broker’s Forum.
A horse enthusiast who rides as often as she can, Batchelor easily identifies parallels between her hobby and her profession. “You’re a team with the horse and you have to communicate and work together,” she points out. “It can be a humbling experience because it keeps you grounded.” Riding also helps her stay physically fit, which she says is critical to maintain the demanding pace of the industry. “I love Miami’s diversity and I’m a big fan of the city, so it’s easy to sell it,” she explains, adding that she and her family give back to the Miami through The Batchelor Foundation. “Real estate is a great profession if you have a strong work ethic. My clients like that I’m energetic and enthusiastic, but I love the unique properties I market and I love people. That’s why our agency’s motto is ‘We’re not No. 1 – You Are!’”