Jeff Nelson has returned to Guaranteed Rate as the company’s Southeast divisional manager. He will be based in Charlotte, N.C.

In his new role, Nelson will lead the company’s expansion efforts in key southeastern markets, overseeing sales operations and partnerships in Florida, Georgia, Tennessee, Alabama, Mississippi, Virginia, West Virginia, South Carolina and North Carolina. 

“Jeff Nelson is one of the best mortgage executives in the nation,” Ron Bergum, chief retail growth officer, said in a news release. “It’s a telling story for Jeff to rejoin the Guaranteed Rate family. We look forward to his tremendous growth and the leadership he brings to the Southeast division.”

Nelson has nearly 30 years of experience in the mortgage banking industry, including at Wells Fargo Home Mortgage. He worked for Guaranteed Rate for more than four years until 2022. He also worked briefly for Nations Lending and Movement Mortgage before returning to Guaranteed Rate this year, according to his LinkedIn page..

“I am so happy to be returning home to Guaranteed Rate,” Nelson said. “Over the past couple of years, I have learned that Guaranteed Rate is truly the company with all the tools and the platform to help originators grow their business and provide the best service for customers and clients.” 

Nelson has a Bachelor of Science degree in Business Administration from the University of the Pacific. 

“Guaranteed Rate is built by originators for originators,” Nelson added. “From A-Z, there is no doubt that Guaranteed Rate truly has it all. I am so thrilled to be working with the mortgage professionals in the Southeast, and I am excited to help everyone continue to build on their successes.”