Christina Pappas named president of The Keyes Company

by Patrick Regan

The Keyes Company is passing the baton to its fourth generation of family leadership and naming Christina Pappas its new president.

Mike Pappas, the longtime president and CEO of Florida’s largest independent brokerage, will remain as CEO.

Christina Pappas previously served as vice president of operations for The Keyes Company, which she joined in 2011. She has helped advance the firm’s technology, marketing, vendor partnerships and training for Realtors, according to a news release. 

“Only 3% of family-owned companies reach a fourth generation of leadership, with just 12% even reaching a third generation,” Mike Pappas said. “Christina’s ascension to president of Keyes is a special moment for our family and puts us in a strong position to adapt to the industry’s evolution.” 

In her new role, Christina Pappas plans to prioritize new technologies and amplify the company’s mortgage, title, insurance and property management offerings.

“The economies of scale dictate that real estate brokerages must leverage their resources to remain competitive,” she said. “Our complementary services enable our associates to provide a true white-glove, full-service experience. The objective is to own the consumer relationship for life.”

Pappas, a graduate of Cornell University, served as 2022 president of Florida Realtors®.

The Keyes Company finished 2022 with $8.3 billion in real estate sales, the second-best sales volume in the company’s 97-year history.

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