Alexander Riera is the new vice president of marketing for Catalfumo Companies, Palm Beach’s largest privately-owned real estate development firm.
Riera has 15 years of experience in marketing and advertising. He previously held marketing leadership roles at Douglas Elliman Development Marketing and working with Sotheby’s International Realty, Engel & Völkers and Brown Harris Stevens.
Riera will focus on developing brand strategy, marketing programs and sales initiatives in his new role at Catalfumo.
Catalfumo Companies has developed 75 million square feet of real estate, valued at $8 billion, since its inception in 1978. Some of its previous projects include The Ritz-Carlton Golf Club & Spa in Jupiter, Oasis on Singer Island, West Palm Beach City Hall and Library and the Palm Beach County administrative building.