Beth Butler is the president of Compass Miami.

Every week, we ask a real estate professional for their thoughts on some of housing’s most pressing issues. This week, we talked with Beth Butler, president of Compass Miami, a technology-driven real estate platform.

Miami Agent (MA): What made Compass choose Miami as the next market it wanted to expand into?

Beth Butler (BB): Compass understands the natural synergies that exist between the New York and Miami markets. That connection and the fact that Miami is one of the hottest real estate markets in the country made Miami a logical choice for the first expansion startup location.

MA: How can agents benefit from a proprietary real estate app?

BB: Real estate is a fast paced, in-the-moment type of business. The Compass agent apps allows our agents to perform any tasks on the go as opposed to waiting until they get back to their computers. Being able to provide on the spot data points, market trends and listing information gives our agents a competitive advantage and their clients a superior customer experience.

MA: For agents in Miami, what can Compass offer them as a brokerage that they might not get from some more familiar, big box names?

BB: To start, Compass by definition is forward thinking and disruptive.  It is an organization with energy, intelligence and momentum.  Our proprietary technology saves agents time, allowing efficiencies not available at a traditional brokerage. Additionally, data driven insights provide a better foundation for client interaction. Compass also offers well educated and well versed staff support that goes beyond where many big box brokerages go.  Larger firms have been faced with diminishing margins and have cut some essential staff services; Compass has a longer term objective that returns agents to the front and center of the brokerage model.

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