What Does it Take to be a “Normal” Florida Realtor?

by admin

According to the 2011 Member Profile report conducted by the National Association of Realtors Research Division for Florida Realtors, a typical Florida Realtor has 11 years experience, a personal website and has performed 10 transactions in 2010. There are number of other characteristics that a “normal” Realtor has, according to the report.

The article says the average Florida Realtor is a 59-year-old white female who attended college and owns a home. The majority (56 percent) of Realtors are female. About three-quarters of Realtors said that real estate was their sole occupation; the number jumps to 81 percent for those with 16 or more years of experience. The median gross income of Realtor households in 2010 was $74,200. Most (87 percent) Realtors in Florida own their primary residence.

Sixty-two percent of Florida Realtors were licensed as sales agents, and 74 percent specialize in residential brokerage. Sixty percent of Realtors reported having a website, and one in 10 members reported having a real estate blog, while four in 10 use social media. The Realtor’s own listings are the most commonly found information on their websites. Twenty-four percent of realtors in Florida have a certification for short sales and foreclosures. The majority (74 percent) of Realtors in Florida reported daily use of smartphones with wireless email and Internet capability. About 73 percent of Realtors are certain they will remain in the business for the next two years.

In 2010, the typical sales agent in Florida had 10 transactions. Typical Realtors put in about 40 hours of work per week, and earned 17 percent of their business from past clients and customers. Four inquiries and four percent of a Realtor’s business came from their website.

According to the article, percentage split-commission is the prevailing method for Realtor compensation. The median gross income of Realtors in 2010 was about $29,400 with median business expenses of $3,400.

The typical Florida Realtor works at a firm that employs 20 agents and brokers. Forty-three percent of Realtors are affiliated with an independent, non-franchised company. The median tenure for Realtors with their current firm is five years. More than three-quarters of brokers had some ownership interest in their firm with 60 percent having sole ownership of their firm. Seventy-five percent of Realtors reported receiving no benefits from their firm.

Does this sound accurate, Florida agents? Comment below!

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