Tony Gemmell is the No. 1 mortgage loan originator for Guaranteed Rate Affinity in Southeast Florida. By leveraging over 20 years of business, sales leadership and management experience in global banking and finance in three countries —the U.S, United Arab Emirates and South Africa —Gemmell provides the best mortgage experience possible. Clients describe Gemmell as ”fast, efficient, super attentive to detail and very clear about every step.”

Originally from Johannesburg, South Africa, he and his wife came to Florida from Dubai, where, as the vice president of sales and distribution for a global bank, he directed a sales force of 400 people. “I have a unique perspective and understanding of working with people from different nationalities, ethnic backgrounds and socio-economic groups,” he explains. “I am able to assist the CEO of a company with the mortgage for the purchase of a $3 million waterfront home, while at the same time, adapting my style to help a first-time homebuyer purchase a condo for $200,000.”

Leading a team that supports diverse offices in the region, Gemmell focuses on customer service. “My team’s success and growth are attributed to the strong relationships we have with our real estate partners who appreciate our commitment to service,” he says. Agents from multiple brokerages trust Gemmell’s team above other lenders to close their transactions.

Holding his team’s customer service net promoter score at 100%, Guaranteed Rate Affinity named Gemmell to the President’s Club in 2020-22 and ranked him No. 1 in customer service scores in 2021-22. He received the South Florida Agents Choice Awards Loan Officer of the Year in 2021 and was named a top 1% mortgage originator in America in 2020-21 by Mortgage Executive Magazine.