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Technology

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

Real estate security company launches certification program

Agents and brokers can up their game with cyber and personal security program.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

How to avoid a data-breach nightmare

Don’t get caught “running naked through the woods.”

Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

Real estate marketing 101, courtesy of Facebook

A guide from the social media giant offers insights on digital marketing strategies for agents.

More existing homes include smart tech upgrades

The remodeling industry can expect major growth in incorporating devices into homes that enable remote control and the ability to monitor household systems, according to survey findings from the Joint Center for Housing Studies at Harvard University. That means

New lead-gen tools, Nextdoor features and faster commission checks

BoomTown introduces new lead-gen tech Real estate sales and marketing platform BoomTown announced two new tools in its platform this week. The first is Success Assurance, which was created to help agents generate, qualify, and manage leads that are

Lone Wolf and Real Estate Webmasters join up; HomeLight announces digital mortgage acquisition

Transaction management and CRM companies join forces Lone Wolf and Real Estate Webmasters announced this week that they will be teaming up to expand what they offer agents and brokers.  Lone Wolf, which works with 700,000 real estate professionals

Zillow home value estimate adds new AI capabilities

Zillow’s trademark “Zestimate” feature, which lets homeowners and prospective buyers see the estimated value of almost any residence, has been upgraded to incorporate artificial intelligence and machine learning capabilities that the company says will improve accuracy. According to a

5 unexpected ways real estate agents can use chatbots

Back when chatbots first gained traction in 2016, most people thought they’d never engage with a virtual assistant to get the information they needed, let alone try to use one in their own business. But now it’s 2019 and

Why technology (probably) can’t replace agents

  Will technology one day replace the role of the real estate agent? In an era of rapidly evolving customer relationship management software, iBuyers and the constant specter of brokerage mergers and acquisitions—always, it seems, with tech bandied about

Big data solutions for housing’s most pressing problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives

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