Most of us brokers are now seeing 40-50% of our inquiries coming in from online leads, and every day we are taking risks with these unknown prospects.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

CRMs are the roots of our trees that grow our business. Having an efficient and cost-effective platform that is protected for one to nurture is crucial to our success.

SHOWforME, BrokerAssist and Showami are all helpful apps for new or busy brokers: like Uber for real estate!

As real estate brokers, we need to understand our hyperlocal market, and there are ways that you can slice and dice the data so that you can provide the real picture for your clients in a very clear and concise way.

“There is no better way today for us Realtors to build our brand (and our business) than by using social media. But it’s always a huge challenge to stay on top of our social media and continue to sell homes.”

We are all working harder these days, but are we working smarter?

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko

“Video messaging has been a total game changer for me. It is inexpensive, saves me a ton of time and is ridiculously easy to use, but most importantly, it humanizes my interactions with my clients.” — Anne Ewasko

“If you haven’t gone digital yet, you should really consider it. Digital earnest money deposits (EMDs) have been around for less than a year, and at first, I was reluctant to jump on board. Why? I am a security freak.” — Anne Ewasko, Chicago Realtor

“As 3D tours are almost a necessity now, I have been on the hunt to find something that is cost-effective, easy to use and doesn’t compromise quality.” — Anne Ewasko, Realtor, Lux Home Chicago