Improving Your Business

Stories, articles and advice aimed at improving your business

Four questions your clients should ask before buying a vacation rental home

Have clients interested in renting out your yurt, tiny house or couch? Now there are several options homeowners have to make extra income. For those looking to purchase a second home, often called a vacation rental home, renting out

Why real estate agents play a central role in stopping cyber attacks

The famous criminal Willie Sutton was once asked why he robbed banks, and his response was simple, eloquent and humorous: “Because that’s where the money is.” In today’s digital age where financial transactions are easily conducted online via email

Parkbench.com recommends social media tips for growing your real estate brand

Ok, so you didn’t get into real estate to become a social media guru. And maybe you don’t even like being on social media. Get over it! Engaging on social media doesn’t have to be yet another arduous marketing

Real Estate Sales Force’s Dinorah Guerra on how agents can protect clients from housing discrimination

This year marks the 50th anniversary of the Fair Housing Act, and in honor of this milestone, the National Association of Realtors is celebrating year round and highlighting the achievements made thus far, as well as how much farther

Chime Technologies explains how agents use technology to get everything done in the workday

Time management is an area where nearly every real estate agent has room to improve. Real estate agents have a ton of different tasks to manage — from marketing to open houses to closing paperwork — and it can

Caring Transitions gives 5 tips for Realtors working with senior homeowners

Review the process: It is not at all uncommon for seniors to have been living in their home for 30 or more years. For this reason, the legal and logistics issues associated with selling their home are probably unfamiliar

Homes listed on Wednesdays sell for more than any other day

Listing your home on a Wednesday tends to be more profitable than listing on any other day of the week, according to a new study by Redfin. The study analyzed 100,000 homes sold in 2017 and compared the sales

The best way to stay in contact with your client — just forget the emojis

It can be difficult to find time for face-to-face meetings or even phone calls, leaving many agents and clients rely on text messages to communicate. Smartphone users in the United States are initiating and receiving five times as many

AgentEDU expands its training curriculum with new Assistants track

It can be difficult for many agents to take the leap from working alone to hiring an assistant to help — and it can be even more difficult to find someone who has previous experience in the real estate

Young family with real estate agent at an open house.
Viewpoint: 5 tips for a fast home sale

There are a few steps you can take to ensure you have a speedy sale of your home. From setting the perfect price to using the best agent, you will see offers on your home in no time. Hiring

How Keller Williams enhanced the agent experience to become No. 1, according to CEO and President John Davis

In 2017, Keller Williams had one of its best years in terms of growth, sales and volume. By the end of the year, the company boasted a No. 1 ranking in number of agents, units sold and sales volume

What the recent Facebook feed changes mean for agents

According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s

It’s all about the connection: How top producers utilize social media

Social media is a great tool for professionals: it’s not just for your Uncle Don to share his quiz results or your college roommate to post pictures of her fancy dinners. Top producers use these tools to engage with

The best ways to build a real estate team

There are a lot of good reasons why agents should consider creating and starting a real estate team, one of the most being to create mutually beneficial partnerships that allow everyone to take a “divide and conquer” approach. Different

5 time-saving tips for real estate agents

Agents have to perform a delicate balancing act each day: planning open houses and showings, communicating with their current clients, generating leads and staying up-to-date on changes in the housing market. But one of the biggest challenges is also

Why embracing technology will lead to agent success

By Laurie M. Brown What does the “golden age of consumerism” mean for real estate agents? A lot. As the advent of publicly accessible property data continues to evolve, the issue for Realtors becomes how well they can interpret

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