Improving Your Business

Stories, articles and advice aimed at improving your business

No. 1 Agent Ben Caballero’s tips for building better relationships with developers

Miami Agent (MA): How important are relationships with builders when selling new construction? Ben Caballero (BC): Trust is an important element in any relationship and especially so when an investment is large and involves a family. Builders are not an adversary; to

5 prospecting techniques that aren’t cold calling

If a successful real estate business is built on a strong referral network, prospecting is the mortar maintaining its integrity. Many people still associate prospecting with cold calling. And while the process is effective – one study showed three-quarters of decision

What you need to know about NAR’s updated MLS policy

Today, the National Association of Realtors board of directors approved revisions to its Handbook on Multiple Listing Policy that will henceforth require all members have the rights to any listing content entered into the MLS. In response to a

Jay Parker, Douglas Elliman Florida, on scrutiny from the Treasury Department, Miami’s condo market, and more

Miami Agent (MA): Earlier this year, the Treasury Department announced it would be increasing its scrutiny on the Miami market, specifically looking at cash sales over $1 million and requiring that buyers disclose who they are. What are some of

3 ways the best managing brokers recruit top agents

Managing brokers have many responsibilities, but perhaps the most important is that of recruiting new, productive agents for their office. Here are three strategies the best managing brokers use to recruit top agents: 1. Keeping Their Clients Happy – One big

4 tips for telling a client “You’re fired”

As we discussed in a recent article, making the decision to fire a client is a nuanced process. That is doubly true when you move to execute that decision. Doing the actual firing may seem like the simpler part of the

3 tips for building lifelong relationships with your clients

You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound. It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have

The 4 things all successful luxury agents do

In the first quarter of 2016, the top agents in Miami sold millions in real estate, and the vast majority of them worked within the luxury marketplace. All agents strive to reach those levels of production, so we’ve put

4 ways agents should use Facebook’s new Messenger feature

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

4 ways to be the managing broker your agents need

If agents are the soldiers in the field, then managing brokers are the generals. Maybe that analogy is a little militant for real estate, but it’s not a bad way of illustrating the relationship between the two. Agents expect a lot

Tom Ferry’s tips for mastering real estate training events

Growing up I was surrounded with the teachings of many great success coaches including Brian Tracy, Mike Vance and Zig Ziglar, to whom I attribute much of my success. I learned very early in life that learning from those

Rose Harris, Senior Director of Luxury Sales, Douglas Elliman on Green Living

Miami Agent (MA): What is the most important test that a Realtor should do to protect the buyer and their family when purchasing a new home? Rose Harris (RH): I’ve been a Realtor in Miami for over 30 years. Real estate

If Cirque du Soleil Ran Your Real Estate Office

A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most

These 3 NAR-funded startups aim to redefine real estate tech

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Ready to fire a client? Ask yourself these 5 questions first

Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s

SEO for real estate agents: 5 trends you should know

If you’re looking to grow your real estate agent brand and, with it, your business, then understanding how to optimize your Web presence for search engines isn’t an option. It’s a requirement. SEO techniques and best practices change often, because

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