Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

Here’s a little tidbit that might help clients decide whether or not it’s time to buy their first home — it could save them some money.

Setting and reaching real estate goals is an exercise in expectations and drive.

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

The National Association of Realtors announced a list of priorities its Business Issues Policy Committee will focus on next year.

Got ghosts? No problem, says the company, which launched a new exorcism service for those needing to rid themselves of a paranormal houseguest.

A new study reveals the areas of the home buyers are most interested in when looking at a property.

Sustainable practices in real estate can increase sales and boost the community, according to a new study.

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

From virtual happy hours to online chocolate tastings, real estate professionals are finding creative and safe ways to stay connected with each other and team members during the pandemic.

Those who jumped into the market in the spring were rewarded, and their success could attract more sellers.

The National Association of Realtors is increasing its efforts to address discrimination and bias in the industry, following Newsday investigation and nationwide protests.

While landlords might be tempted to turn to collection agencies to try to recoup rent owed by delinquent tenants after the financial hardships caused by the coronavirus-related shutdowns, that might not be the best course of action. Find out why.

A new study reveals which internet data exchange tools are the best in terms of SEO, lead generation and more.

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm.