ONE Sotheby’s International Realty hired former Compass New York Vice President of Marketing and Head of Luxury Division Lena Johnson as its new chief marketing officer. 

Before Compass, Johnson served as the senior director of marketing and sales for Vogue Condé Nast in the Americas, France and UK. 

In her new role, Johnson will lead the company’s marketing team and develop innovative strategies to propel brand awareness, ONE Sotheby’s said in an announcement. 

“Lena’s expertise and fresh marketing approach aligns with our vision to deliver forward-thinking strategies that elevate the client and agent experience,” ONE Sotheby’s President Daniel de la Vega said in a press release. “She is incredibly talented, and we are confident that she will contribute meaningfully to the continued success of the ONE Sotheby’s International Realty brand.”   

Johnson will seek to use a digital-first approach to develop data-driven marketing strategies, strengthen the ONE Sotheby’s brand and support agents and clients, ONE Sotheby’s added