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Social Media Influencer of the Year, Lender: Tony Gemmell, Guaranteed Rate Affinity

by South Florida Agent

Tony Gemmell is Guaranteed Rate Affinity’s No. 1 mortgage loan originator in Southeast Florida. Leveraging over 20 years of international business experience, he works to provide the best mortgage experience possible for his clients.

Originally from Johannesburg, South Africa, Gemmell and his wife came to Florida from Dubai, where, as the vice president of sales and distribution for a global bank, he directed a sales force of 400 people.

Now leading a team that supports diverse offices in the region, Gemmell focuses on customer service; his team’s customer service net promoter score is 100%. Guaranteed Rate Affinity named him to the President’s Club in 2020, 2021, 2022 and 2023 and, in 2021 and 2022, he ranked No. 1 for the company’s customer service scores.

In 2021, Gemmell also received the South Florida Agents’ Choice Award for Loan Officer of the Year.

You can keep up with his life through his award-winning social media presence.

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