As the executive director of sales at Douglas Elliman, Dina Goldentayer’s name is synonymous with luxury real estate in South Florida — in part, thanks to her colorful social media presence.

Goldentayer has achieved more than $2.5 billion in career sales overall and roughly $1.23 billion during 2021 and 2022, alone. She is recognized as Douglas Elliman’s No. 1 agent nationwide and, notably, holds the record for the highest price-per-foot sold in South Florida — $6,492 per square foot — as well as the highest-ever land sale in Miami-Dade County: $54,931,375.

Goldentayer’s client base includes Fortune 500 CEOs, international industry leaders, local developers and New York City financiers. Above all, though, Goldentayer’s success lies in her marketing edge. She believes that when you hire a real estate agent, you are hiring a marketing agent. Goldentayer understands that you only have one chance to make a first impression and her own 100-step marketing plan is the foundation for servicing her listings. Her #stepinsidewithme trademark has further propelled her recognition.

Outside of work, Goldentayer is involved with charitable efforts like Chabad House, Style Saves and Jewish Community Services.