William Raveis Real Estate announced Sept. 18 it would bring on The Fite Group Luxury Homes in Palm Beach to further its presence in the South Florida market. The Fite Group will assume the William Raveis brand across its four offices that currently employ around 100 agents. 

“We’re proud to partner with such an outstanding team with a strong global reputation,” said David Fite, founder and principal of The Fite Group in a statement. “We constantly innovate to be the best for our agents and our clients.”

With the merger, William Raveis will gain a stronger foothold in the South Florida market. The New York-based firm recently opened six branches in Naples, and currently counts some 130 offices throughout the East Coast. The Fite Group was a prime candidate for William Raveis’ ambitions to expand, as it specializes in the luxury markets within West Palm Beach, Delray Beach, Jupiter, Palm Beach Gardens and Wellington.

In addition, many residents in the Northeastern U.S., where William Raveis is headquartered have been moving to South Florida in growing numbers thanks in part to new tax laws. According to William Raveis, 85 percent of buyers in Palm Beach County now come from the Tri-State area of New York, New Jersey and Connecticut.

“This partnership is a win-win for our companies, for our agents and, importantly, for our clients,” Fite said.