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The Short List: Julianna E. Giordano’s Tips for Pricing Properties Appropriately

by Doug Pitorak

Julianna-Giordano-International-Palms-Realty-Pembroke-Pines-Short-ListEvery week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we spoke with – See more at: https://southfloridaagentmagazine.com/short-list-taylor-coreys-top-ways-thrive-young-agent/#sthash.gRrf6mDz.dpuf
Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we spoke with – See more at: https://southfloridaagentmagazine.com/short-list-taylor-coreys-top-ways-thrive-young-agent/#sthash.gRrf6mDz.dpuf
Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week – See more at: https://southfloridaagentmagazine.com/short-list-taylor-coreys-top-ways-thrive-young-agent/#sthash.hxqeRajT.dpuf
Julianna-Giordano-International-Palms-Realty-Pembroke-Pines-Short-List

Julianna E. Giordano is the broker-owner of International Palms Realty, Inc., in Pembroke Pines.

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we spoke with Julianna E. Giordano, broker-owner of International Palms Realty, Inc., in Pembroke Pines. Julianna is governor of the Broward Council of the Miami Association of Realtors and is a Florida Realtors State Director. 

3. Put the most weight in values on the verified (qualified if possible) closed sales in public records. Be sure to stay as current as possible, ideally within the last 90 days, as that’s what an appraiser will focus on, too. Take the average of the best figures (at least three). Then, add 3 percent to that number to allot for the statistical average percentage that Miami-Dade/Broward values are increasing by per month. It should land you just a bit higher than the last highest recorded closed sale.

2. Give yourself enough room between target closed price and list price to adjust for negotiations that result from inspections and appraisal. But don’t give too much space; 8-10 percent is more than enough.

1. Never allow the sellers to latch onto the initial list price as an inferred promise to close at that amount. Continuously remind them that you priced it a bit higher than expected (even though in this market you hope for and expect full-priced offers) so that you have room for incidentals. Anything above their true expectation is “bonus”. But, make it clear that the appraisal governs final value. Reassure them that today’s appraisals can be trusted, but that you will still review it carefully to protect them from a false value.

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