Mayi De La Vega, the CEO of ONE Sotheby’s International Realty
Mayi De La Vega, CEO of ONE Sotheby’s International Realty, announced that Sunny Realty, a leader in luxury condominium and waterfront real estate with more than $100 million in sales in 2012, has merged with the firm.
Founded and led by Lana and Leon Bell, Sunny Realty specializes in the areas of Sunny Isles, Miami Beach, Aventura, Fisher Island, Fort Lauderdale, Hollywood and Hallandale. With multilingual agents who possess extensive international reach, Sunny Realty’s team of 10 speak a total of seven foreign languages, including Spanish, French, German, Italian, Hebrew, Russian and Portuguese.
One of the firm’s prime niches is online technology, which it utilizes to inform buyers and sellers about South Florida’s luxury real estate market and to provide the utmost detail about luxury residential listings. Sunny Realty’s website is the leading online resource for domestic and foreign buyers, garnering more than 170,000 unique visitors every month.
The website offers a unique rating system that allows buyers to assess the overall value of a home, with Sunny Realty’s own custom “health index” that rates properties in order to educate clients. Understanding the importance of being tech savvy and appealing to diverse clients, the firm also regularly provides updates through its blog, noting useful market trends and insight on new and unique listings.
Sunny Realty CEO Lana Bell was born in Kiev, Ukraine, and previously oversaw a successful computer consulting firm in New York City before relocating to Miami and co-founding the firm with her husband, Leon, eight years ago. A graduate of Polytechnic Institute of New York University with a degree in Computer Science, Bell’s technology experience enabled her to develop Sunny Realty’s website and marketing strategy into unrivaled resources for real estate.
“We are delighted that Sunny Realty has merged with us. Their technological approach, market expertise and commitment to educating and serving their clients align well with our brand,” said Beth Butler, President and COO of ONE Sotheby’s International Realty. “Sunny Realty is a perfect addition as we continue to expand in the market and reach international clients through many communication avenues.”
“We joined ONE Sotheby’s International Realty due to its strong international presence and superb marketing resources, which will be tremendous assets to our clients, who hail from around the world,” said Lana Bell. “The Sotheby’s brand possesses a strong identity that provides us with a competitive edge and greatly complements our existing team, marketing knowledge and client services approach.”