Claudia Hersman is a broker associate with Avatar Real Estate Services working in Miami.
Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Claudia Hersman, a broker associate with Avatar Real Estate Services, who shared simple ways to keep in touch with past clients.
5. Right after closing, pass by with a small, welcome home gift such as a small plant, cookies, a fruit basket or something more personal to the client. This is to thank them for the opportunity of representing them in the transaction.
Gift cards from Home Depot or Bed, Bath and Beyond are also a good idea.
4. Offer yourself as a reference for any local business needed for their new home. New owners most likely will need a painter, handyman, general contractor, etc. Provide the name and phone number of those service companies. The key is to make yourself be a source of information .
3. Provide information of local events happening in their neighborhood. Also, you can include neighborhood statistics, such as crime percentages, traffic, new construction, park openings/closings, etc.
2. Write an email to touch base every other month, updating them on their area’s market conditions.
1. During the holiday season, send a personal christmas card; the kind that you would send all your friends and family – not a generic business like holiday card. I feel if you are a people person, and have done a successful transaction chances are that you have become friendly with your new clients.
Claudia Hersman is a bilingual professional specializing in residential real estate in South Miami, Coral Gables, Pinecrest, and Coconut Grove. She graduated from Florida International University with a BS in Psychology, and later achieved her goal in 1992 by receiving her Master’s in Psychology. Early in her career she concentrated on beachfront condominiums in Surfside, Bal Harbour and North Miami Beach, working with developers in such projects as the Waves, Bal Harbour Towers and the Majestic.
She prides herself on being organized, self-driven and on providing exceptional customer service. Having lived and worked in multiple areas throughout Miami for so many years, she knows the South Florida market extensively and is delighted to be able to combine her two loves: people and real estate.