Improving Your Business

Stories, articles and advice aimed at improving your business

The Biggest Challenge Facing Brokerages? Agents’ Age

Real estate brokerages face plenty of challenges, but according to a new survey, the increasing age of real estate agents comes out on top. It was just two months ago that the National Association of Realtors reported that only

Should You Be Doing Short Sales?

Short sales are all the rage right now, but should you make them a part of your business? Joseph C. Alfe provides an overview of the short sale biz. Well, it’s been awhile since my last post and it’s

5 Great Ways to be a Memorable Agent

As a real estate agent, how do you ensure that your clients remember you and keep you in mind for their next purchase? We have five great suggestions. Memory is an important component to a successful real estate career, but

5 Essential Details About Foreign Homebuyers

Foreign homebuyers made up nearly $70 billion in sales in 2012-2013, and they revealed distinctive patterns during that time frame that agents should know. We reported earlier this week that, though constrained by weak international economics and exchange rates,

The Housing Perfect Storm

Are we in the midst of another Housing-related perfect storm? Or is the housing market simply doing better? Morris Massre explores the issue. Some thought Hurricane Wilma of 2006-fame was the perfect storm that started the housing meltdown in

3 Reasons to List Your Clients’ Homes Now

There are a number of interesting changes taking place in the housing market right now, and they all point to one thing – listing your clients’ homes. To list, or not to list? That is the question. Finding the

Foreign Homebuyers Total $68.2 Billion in Sales in 2013

Foreign homebuyers contributed $68.2 billion in sales in 2013, a number that, though certainly big, actually represents a step back from 2012. Are foreign homebuyers losing their appetite for U.S. real estate, or are international economic forces prohibiting them

3 Essential Home Showing Tips

The importance of home showings is difficult to overstate, and there are definite rules to the game that all agents should follow. The home showing is more than a potential homebuyers’ stroll through the property; rather, it’s your best

4 Things We Learned From Last Week’s Existing-Home Sales Report

NAR’s existing-home sales report for May, which came out last week, offered a very interesting glimpse at where housing is right now in its recovery. Last week’s existing-home sales report from the National Association of Realtors was a smorgasbord

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

The Top 8 Ways to Get Your Buyer’s Offer Selected

How can you make sure your client wins the bidding war? By following our eight tips, of course! 8. Present it in-person. This almost never happens. But making the effort to hand in an offer in-person, making eye contact

3 Reasons You Should Care About iOS 7

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally

Don’t Fret – Rising Mortgage Rates are NOT the End the World

Though some headlines on rising mortgage rates have bared apocalyptic overtones, the housing market has some room to spare on rate increases. Mortgage have ticked up in recent weeks, and already, the doomsday headlines (many of them broadcasting the

What Would YOUR Client Compromise On?

Sad as it may be, the perfect home does not exist – what features would your clients be most willing to give up? It would be nice if we lived in a perfect world. Money would grow on trees;

Why Do People Apply for Mortgages During Work Hours?

Studies show it has become more common for employees to apply for mortgages and take care of other personal business during regular office hours. Technology has given people an opportunity to work at their own convenience. People take advantage

3 Ways to Effectively Market Yourself

There are a variety of ways for agents to market themselves nowadays, but they must never lose sight of the personal, anecdotal details that work. In today’s technological age, there are a seemingly limitless array of methods for marketing

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