Improving Your Business

Stories, articles and advice aimed at improving your business

Should Agents Use Instagram Photo Filtering with Their Listings?

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

The 5 Must-Know Details About How Consumers Search For Homes

How do consumers search for homes? Is the Internet still king, or are other, more traditional methods still of use? Read on to find out. In today’s housing market, there are a seemingly limitless array of options for how

What Features Do Homebuyers Value Most in Online Listings?

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

Investing Today, Saving Tomorrow: Efficient Business Practices

The housing market may be recovering, but is your business in the proper place to capitalize on that comeback? Aaron Woodman explains in his latest blog. The housing market is back in a big way – are you ready

NAR Opens Realtor.com to Non-Realtor Listings

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

The Top 10 Features that Upscale Buyers Want in Their Homes

Upscale buyers are a different breed of consumer, and their desires for their residences are outside the beaten path, as a new NAHB survey uncovered. What do the affluent want? That’s the question at the center of a very

What Will Homebuyers Compromise on in 2013?

Compromise is an inevitable component of the homebuying process…or is it? A new NAR survey has tracked what homebuyers do – and do not – compromise on. News flash: the homebuying process can be a darned frustrating experience. You

5 Reasons To Consider Google+ For Your Business

Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve written

The 7 Key Traits About the Homes Consumers Bought in 2013

What were the most important features to homebuyers in 2013? What features of the home, and the greater area, were most valuable to them? There are many types of property available to today’s homebuyers, but as any savvy agents

Perspectives From the MBF: The Two Sexy Words Every Miami Realtor Should Be Using

Master Brokers Forum Board Member Christopher Zoller shares the two words that all Miami Realtors should be using in their business. Like every busy and experienced real estate pro in Miami, I have an arsenal of buzzwords I use

3 Ways to Rejuvenate Your Creativity

As a real estate agent, how do you rejuvenate your creativity? How do you approach your problems in a consistently dynamic, innovative way? When you’re a real estate agent, creativity is paramount. From marketing, to negotiation, to keeping in

The 5 Most Important Characteristics of Today’s Homebuyers

NAR’s 2013 Home Buyers and Seller Generational Trends report is massive, and among its many findings are great insights into homebuyer characteristics. The National Association of Realtors publishes many reports on real estate and the many individuals involved in

5 Great Places to Network

The easy answer to “Where do you network” is “Everywhere,” but clearly, some places are better for networking than others, especially the five we suggest. All top producers succeed in unique ways, but if there’s any attribute they share,

What are the Preferences of the Most Active Foreign Homebuyers?

Homebuyers from Canada, China, Mexico, India and the UK make up 53 percent of all foreign home purchases in the U.S. What do they look for in homes? Foreign homebuyers accounted for $68.2 billion in home purchases from March

How Rising Mortgage Rates are Affecting Prospective Homebuyers

Mortgage rates are at their highest levels in years, but how are they impacting the decisions of potential homebuyers? A new Trulia survey explains. Well, it was fun while it lasted! After falling for a sustained, seemingly endless length

5 Tips for the Greatest Listing Presentation of Your Life

Okay, our headline might be an exaggeration, but really, listing presentations are your introduction to potential new clients, and we’ve got five tips for one that makes an impression. When it comes to recruiting new clients for your real

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