Improving Your Business

Stories, articles and advice aimed at improving your business

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Building a Website: 7 Steps to Getting Started

Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any

Study: Faster Broadband Speeds Boost Home Values

New study finds broadband speeds play big role in home searches An overwhelming share of prospective homebuyers will turn down the perfect home if it lacks access to high-speed Internet. That was the surprising finding of an ISPreview survey,

5 New Twitter Features That Will Change Your Business

Twitter has been making serious changes in recent months, and they’ll all impact how you use the platform for your business. Twitter is among the most useful social media platforms for real estate agents today, but like all forms

Agent Safety: Half of Brokerages Failing

A new study from NAR shows more than 50 percent of brokerages are failing their agents in terms of providing proactive safety procedures. On Sept. 31, 2014, after an exhaustive search, Little Rock, Ark. police found the body of

$10 Trillion Up for Grabs in North American Luxury

A profile of the ultra rich from around the world reveal some interesting facts about luxury real estate buyers. Luxury is a butterfly concept, fluttering about the industry with a thousand hands trying to grab hold. But the idea of luxury

Hundreds of Thousands of Foreclosed Homeowners Return to Housing in 2015

Foreclosures sidelines millions of consumers from the housing game, but many are now returning to the fray. More than five million American families underwent foreclosure proceedings from 2007 to 2014, but new research suggests that many of them – the

Marijuana: A Growing Real Estate Issue

The explosion of the legal cannabis market is have a significant impact on real estate. Here’s what you can expect… Breaking taboos and dusty standards, the impact of marijuana is proving more economically beneficial than previously imagined, leading to

The Top 5 Reasons People Buy Homes

Many people buy houses, but what are the specific reasons for those purchases? The answers may surprise you. Why did American consumers purchase homes in 2014? And how did those reasons differ generation to generation? In our continuing coverage

TILA-RESPA: Nearly Half of Lenders Unprepared

New TILA-RESPA rules will come into effect in August, but a new survey shows lenders are struggling to prepare. Effective August 1, lenders will be responsible for altering procedures to respond to the new TILA-RESPA Integrated Disclosure Rule, aimed

The Suburban Switch: How Longer Commutes Affect Homebuying

Suburban sprawl is giving way to walkability. But what does this mean for the people stuck in the suburbs? The lay of the land is changing. Where once work and life shared common vicinity, these days, people, whether by

The Many Ways that Millennials Truly are Different

When compared with previous generations, the uniqueness of the Millennials is truly impressive. Millennials represent the most diverse population in America’s history, but the implications of that statement – and what they specifically mean – are not always appreciated,

Significant Barriers Remain to Real Estate Development in Cuba

South Florida developers want at Cuba, but is there enough land to support their ambitions? The promise of stronger relations with Cuba has South Florida developers salivating, but a misunderstanding of the country’s government and economic traditions may have

The Secret Reason Why Housing is So Slow to Recover

New economic research suggests a very good reason for why the housing recovery has been so tepid. Interest rates remain at historic lows. Rising rents have rendered mortgages as much as 50 percent cheaper in some spots in the country.

4 Incredible Stats About Smartphone Usage in 2015

Smartphones are certainly commonplace, but recent research drives home how important they are for users. Few items are more ubiquitous nowadays than smartphones. Whether one is at home, in the car, on the train or simply walking down the

5 Reasons That Hispanic Homeownership Will Define Housing’s Future

The numbers could not be clearer: Hispanics will play a greater and greater role in the U.S. housing market. Hispanics are growing in prominence in the United States, and in few areas will they have a more pronounced impact than

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