Improving Your Business

Stories, articles and advice aimed at improving your business

Better Business, Better Agents: How Document Management Software Is Changing the Game

There are few industries that are as highly competitive as the real estate business. To stay current and keep up with the competition, Realtors and title companies are likely to update their business models within the next few years.

Study: Vast Majority of Consumers Dissatisfied with Real Estate Office Phone Skills

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for

Marketing Techniques for Selling Luxury Real Estate

Selling luxury real estate isn’t just about selling more expensive houses. As the price of a property increases, so too does the complexity of properly marketing it. The most successful professionals working in the high end understand how to

HSF CEO Gino Blefari on Finding Leadership Inspiration in Unlikely Places

Last week, I was in Raleigh, NC for a meeting with Tommy Camp, president and CEO of Berkshire Hathaway HomeServices Carolinas Realty and his fantastic managers. After talking leadership, best practices and recruiting with the team, we had dinner

Three Ways to Really Connect With Your Customer Through Mobile

In today’s digital world, we use the word mobile very loosely. Sometimes we underappreciate its true value – being able to do just about anything anywhere. One of my pet peeves is having a device or a tool and

4 Simple Marketing Techniques that Will Help You Sell to the Modern Buyer

If you’re a real estate agent or lead a real estate brokerage, the truth is you’re also an entrepreneur. And like most entrepreneurs, that means you’re also in charge of sales and marketing. It doesn’t matter if you’re a newbie

4 Steps for Brokers to Harness the Power of Diversity in Their Business

Real estate brokerages across the country understand the demographic base of real estate practitioners is rapidly evolving. ADP recently published that for the first time in U.S. history, we have four generations in the workforce adding to the multicultural

Redfin Names Miami’s Hottest Neighborhoods

Coral Terrace is Miami’s hottest neighborhood, according to a new report from Redfin citing the area’s relative affordability and strong demand. With a median sale price of $304,000, the Spanish stylings of Coral Terrace homes have become the obvious alternative for

Improve Your Networking Skills With these Five Tips

Attending networking events can be crucial to building relationships, finding sources for referrals and meeting new people. The primary goal of networking is not just to meet every person in the room, but also to make lasting impressions and

Using Technology in Your Real Estate Marketing, Part Two

This is the second part in a two-part series on how to use technology to engage with your clients. Part one can be read here. 6. It’s going to get increasingly harder and more competitive to generate leads, so shifting to

What You’re Missing at the NAHB International Builders’ Show

If you’re a serious builder, chances are that right now (this very moment), you’re either at the NAHB’s International Builders’ Show or want to be. If you’re among the unlucky few who weren’t able to make the trip to

Using Technology in Your Real Estate Marketing, Part One

This is the first part in a two-part series on how to use technology to engage with your clients. 7. Recognize that there are thousands of agents in Miami, and darn near all of them are saying the same thing in

Swallowing Miami – The Risk of Rising Sea Level

If projections from monitoring entities are to be believed, then it’s entirely possible that Miami Beach will be completely underwater by 2100, with much of the mainland slipping into the sea right behind it. At the very least, flooding will

Miami Among Nation’s Most Prominent Smart Home Hubs

A study conducted by realtor.com found that some of the top cities in the U.S. for smart home technology are Phoenix, Dallas, New York, Chicago, Houston, Miami and Atlanta. Smart technology, according to CNET, can include products/tools that control

5 Real Estate Trends to Expect in 2016

How will the 2016 housing market take shape? When all the statistics are tallied, 2015 will likely have been the best year for new home sales since 2007, which has raised expectations for 2016. Realtor.com has highlighted five housing trends

Nearly Half of Homes will have Smart Home Tech by End of 2016

Survey Finds that a Majority of Homes will have Smart Technology in 2016 A new survey released by Coldwell Banker Real Estate, which polled more than 4,000 Americans, found that almost half of homeowners (45 percent) will have smart

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