Improving Your Business

Stories, articles and advice aimed at improving your business

Q&A: The rise of luxury branded condos in Miami

Miami Agent (MA): What has caused the rise of branded condos? Ross Milroy (RM): Developers are looking for ways to help their condo projects stand out. When looking to market a building as the epitome of luxury, it’s easy

Why fewer foreign buyers is good for Miami

Miami is hemorrhaging foreign buyers, and it begs the question – will the market survive? In 2015, South Florida was a preeminent hub for international buyers. In the Miami Herald’s second annual Miami-Dade County Real Estate Study, real estate

Being an international agent: 9 things to know about Colombians

The international market is a valuable one for real estate agents, but only if they’re able to capture it. Just as Americans have particular customs so ingrained they’re almost considered common sense – such as shaking hands during a first meeting – foreign

Is your real estate advertising working? 5 facts to consider

Marketing and advertising are major expenses for most agents. According to the 2016 Member Profile from NAR, Realtors spent a median of $1,100 on marketing expenses, along with another $930 on business promotion expenses (and that is in addition

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find new

The Miami agent’s dress code

When you have a professional job, finding office outfits can be tough: You don’t want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don’t have to be bland and boring. Your personal

4 tips to keep agent relationships strong through expansion

More business means growth, and in real estate, where the harder you work the more you make, brokerages, offices and even individual agents have a tendency to look beyond their current stations to bigger and better things – namely,

Attract Millennial homebuyers with mobile real estate marketing

Mastering mobile marketing has become essential to real estate success, especially when selling to Millennials. Four out of 10 homebuyers now start their search online, according to the National Association of Realtors. About 94 percent of Millennials use the

Ron Shuffield, EWM Realty CEO, on 2017’s hottest neighborhoods, the Brazil backlash and more

Miami Agent (MA): What will be Miami’s hottest luxury neighborhood in 2017? Ron Shuffield (RS): Those luxury neighborhoods (single-family and condo) offering the best values will do well in 2017. With an increase of available inventory now exceeding 50 percent year-over-year

The 5 Miami parks to tell your clients about

There is a reason Miami is a destination spot. There is a reason international buyers flock to the city. There is a reason the world’s A-listers and ultra-high net worth consider Miami a second and even first home. It’s

5 irreplaceable things agents do for clients

The explosion of big data onto the Web has, without doubt, changed how everyone does business in real estate. Buyers and sellers now have access to the previously “behind-the-scenes” information once only available to agents, making them savvier consumers. Some may fear

3 agent website must-haves from the best in the business

What makes a good website? It’s a question anyone with a website should ask themselves. In real estate, your website is your online face – its organization, function and design reflect on you as an agent. To figure out

This Week in Miami Real Estate: Builders opt for rentals, Miamians steal boats and more

It was a busy week in Miami real estate, as is so often the case. But if you weren’t able to keep up with everything, don’t worry; we’ve got you covered. Here’s what happened: Apartments replace condos – In

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

4 ways to ditch waste-of-time meetings

The average meeting is expensive, long and a waste of time. Those are not the inherent traits of meetings; they are the reality of what contemporary business culture has relegated them to.. But you and your agents deserve better.

Why real estate agent ratings are not going away

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

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