Nikol Solares is the director of sales for the Turnberry Ocean Club working in Sunny Isles Beach.
Every week, we ask a real estate professional for their thoughts on some of housing’s most pressing issues. This week, we talked with Nikol Solares, director of sales for Turnberry Associates’ newest development, Turnberry Ocean Club.
Miami Agent (MA): What are the most effective means to market an entire development versus a single property?
Nikol Solares (NS): To put it in a nutshell, you have to have a name and reputation that people trust. Turnberry has a 50-plus year history, having built the City of Aventura – something no other developer has done. The Turnberry brand is renowned for pioneering a path for other developers in the residential, commercial and hospitality segments. By having a name and a brand that people recognize and trust, buyers have a comfort level that they are not only buying a residence, but they are buying into the Turnberry lifestyle – one of luxury and sophistication.
Our team travels all over the world forging relationships with brokers and clients alike, attending or sponsoring events, real estate fairs and seminars, not just for exposure to the Turnberry brand but to provide our support for the real estate industry. We have a tremendous infrastructure and it helps that we also have the best project on the market right now, hands down.
MA: What separates the Turnberry Ocean Club from other developments in the area?
NS: This is a hard question to answer since there are so many things that sets us apart from the rest. First and foremost, we offer more than just a residence – we provide a lifestyle. Our residents will not only have access to our 70,000 sq. ft. of amenities in the Carlos Zapata designed glass tower, but also receive a complimentary membership to the Turnberry Isle Resort. Turnberry will be paying for the initiation fee as well as the first year’s dues at this celebrated country club. With this new incentive, buyers can choose to activate their new membership at the time of their first deposit and begin enjoying all of the resort’s numerous amenities right away.
This includes two championship golf courses, tennis courts, marina, two world-renowned restaurants plus countless other amenities.
Turnberry Ocean Club’s expansive floor plans all provide flow through views, direct ocean and beautiful sunsets from every residence. Our Sky Club is like nothing ever done. The Sky Club is located on the 30th, 31st and 32nd floors, and offers cantilevered sunrise and sunset pools, hydrotherapy spa, outdoor pool bar, outdoor sky theater, indoor/outdoor fitness center and gym, yoga and pilates studio, nail and blow dry salon, revitalization spa, indoor/outdoor dining areas with catering kitchen, sunset lounge, pet retreat and so much more. In addition we offer three restaurants, lobby level ocean view infinity pool with poolside and beachside service, kids club, oceanfront cabanas, guest suites and on and on. Honestly, I really could go on for another 30 minutes about all TOC has to offer. In a nut shell, we are second to none and by far the best the current real estate market has to offer.