Daiana Quiceno Vice president of sales

PMG Residential, Miami

What was your most interesting job before going into real estate?

My most interesting job has always been real estate. I started off in the industry at a very young age while I was in college.

Where did you grow up?

Bogota, Colombia.

Growing up, what did you want to be?

I always pictured myself owning my own investment firm on Wall Street. For as long as I could remember, I wanted to study international business and enter the world of finance.

What do you do to relax when you’re stressed?

I love the outdoors, and we live in the most beautiful city. Running is my favorite form of stress relief. I usually start off with a slow jog but once I get into a good rhythm, running fast is the best way to release all of the energy from the day.

If you could meet any well-known figure (living or not), who would it be and why?

Zaha Hadid. I admire her and I am fascinated by her creativity, her tenacity in striving and succeeding in an industry dominated by world-renowned male architects. She was the first female architect to win a Pritzker Prize. As a woman coming from an Iraqi origin and excelling for her exceptional abilities, she has created a legacy inspiring new generations to come that goes beyond real estate.

Where is South Florida’s best-kept secret?

The Barnacle in Coconut Grove. There is something mesmerizing about this location, especially the history it has. The Barnacle is truly left in its natural state and is the oldest house in Miami that has remained in its original location since 1891. With so much growth and modern design in Miami, it is nice to still have a green space where families can connect with nature, have picnics and get a glimpse of what Miami used to be like.

What do you love most about the industry?

Connecting with people and learning about them. Real estate is all about long-term relationships and everyone has a story to tell. In the luxury space specifically, it is surprising how many of my clients are self-made and their stories are so inspiring. Learning more about how they establish and grow incredibly successful businesses and people they have met along the way who have positively impacted their life is always exciting to hear.

What is the most difficult aspect of your job?

Sacrificing time with my family is the most difficult part of the job. Since I started my career in the real estate industry, there has not been a weekend that I have not had to meet with a client. We are not the owners of our time, we are in the service business which means we need to service our clients on their time to make deals happen.

What’s your best advice for generating new leads?

We live in a digital world now. When I started in real estate, Instagram didn’t exist and Facebook was just starting to gain popularity. Over the years, these platforms have exploded and become digital assets which are an incredibly cost-effective way to connect with new leads. I get contacted via Instagram all the time and have closed million-dollar deals through direct messaging on Instagram.

What are you binge-watching/reading/listening to lately?

Right now, I am binge-watching Bridgerton on Netflix and The Widow on Amazon Prime. I’m reading Sell It Like Serhant by Ryan Serhant and The Teenage Brain by Amy Ellis Nutt and Frances E. Jensen (I have a teenager at home). I’m also listening to the Headspace Meditation app.

What’s your favorite meal in South Florida?

Joe’s Stone Crab (takeout).

Architecturally speaking, what is your favorite building in South Florida?

1000 Museum is my favorite completed building in South Florida. The Waldorf Astoria Residences Miami will truly be a transformative architectural structure in Miami when the building is complete. As a member of the sales team, I am so excited to watch the project come to life.

What’s the weirdest thing that’s ever happened to you on the job?

I’ve had many unique experiences during my career, but one stands out to me in particular. I had a client who was a Formula One race car driver, and we were at the title company signing the closing documents. However, as soon as he received the assignment to his parking spaces he immediately stopped the closing and asked to be taken to the actual spaces to see the location within the building. Before we could finalize the closing, the last step was to discuss the parking spot assigned to him. Because of his career and specific preferences, he was not thrilled with the spot assigned, therefore we had to walk the entire parking lot and surrounding building in order for him to re-evaluate and pick the best location. He had plans to park multiple cars and motorcycles, so parking, believe it or not, was a deal-breaker for him. If I had not gotten him the parking, he would have walked away in the middle of the closing. It was clear that the location of parking was more important than the actual real estate!

What’s one thing people might be surprised to learn about you?

I am an introvert and not an early bird; that is by decision.

What’s your favorite vacation spot and why?

Park City, Utah. I love the energy you feel when you are in the snow. Maybe it’s because Miami’s warm all year long, but I look forward to enjoying ski season with my children. Those few minutes, while I am going down the mountain with my kids, are priceless.

In 10 words or less, what is your advice for someone new to the industry?

Don’t give up. Consistency is key. Listen to your clients.

Who are your favorite people to follow on social media?

Arielle Charnas, Nina Garcia, Camila Coelho, Gary Vee, MamaandTata (Candice Miller), Mayor Francis Suarez.

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